Responsibilities

• Develop and present digital marketing strategies that directly influence multi-million dollar partnerships with top educational institutions.
• Leverage industry trends and performance analytics to craft innovative digital campaigns that set institutions apart.
• Collaborate with sales teams to assess prospective client needs and translate them into comprehensive digital marketing media plans, including paid search, social, display, video, and emerging channels.
• Serve as a subject matter expert (SME) in digital marketing, providing insights on industry trends, platform innovations, and best practices for education institutions.
• Partner with internal teams to develop custom creative assets (ads, landing pages, video concepts, etc.) that align with client goals and institutional branding.
• Work closely with data and analytics teams to incorporate performance insights into pre-sale proposals.
• Build pre-sale real-time demand assessments and analysis using search behavior (keywords and program-specific search terms).
• Join select partner and prospect conversations to address advanced technical and strategic marketing questions, reinforcing solution credibility and strengthening confidence during the sales process.
• Create and refine best-in-class media strategies that optimize budget allocation and maximize conversion impact.
• Bridge the gap between data and creativity, ensuring campaigns not only perform well but also tell compelling brand stories.

Requirements

• Bachelor's degree or equivalent required.
• 4-10+ years of experience in digital marketing, media planning, or sales engineering, preferably within an agency setting where you have worked hands-on with major advertising platforms.
• Deep expertise in paid media strategy, including Google Ads, Meta, LinkedIn, programmatic display, video, and emerging platforms.
• Strong understanding of creative development processes, including ad design, messaging, and landing page optimization.
• Strong storytelling and presentation skills that translate complex data and media plans into compelling narratives for senior audiences.
• Proven ability to translate client goals into actionable marketing strategies with measurable outcomes.
• Excellent presentation and storytelling skills, with experience pitching media plans to executive stakeholders.
• Ability to thrive in a cross-functional environment, collaborating with sales, marketing, creative, and analytics teams.
• Willingness to travel domestically at least 10-15%.

Preferred

• Experience working with (delivering in sales or service roles) higher education clients is a plus.
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel