Responsibilities

• This highly strategic role serves as Dollar General’s subject matter expert on the evolving digital ecosystem, including AI-powered search and discovery, creator and influencer ecosystems, audience targeting, attribution, performance measurement, and emerging media platforms.
• The successful candidate will partner across Marketing, Digital Commerce, DGMN, Analytics, and agency teams to identify growth opportunities, drive performance, and translate emerging trends into scalable business results.
• We’re looking for a strategic media leader who understands how paid and owned channels work together to drive business results.
• Lead Enterprise Paid Media Strategy
• Lead enterprise paid media strategy across search, social, display, video, programmatic, retail media, and emerging digital platforms.
• Serve as the primary strategic lead for the paid media agency relationship.
• Provide direction, challenge assumptions, and ensure agency recommendations align with business objectives and performance goals.
• Identify optimization opportunities and recommend budget allocation shifts to maximize business impact.
• Drive alignment across internal stakeholders and external agency partners.
• Drive Digital Innovation & Consumer Discovery; Serve as the enterprise expert on emerging digital marketing trends, evolving consumer discovery behaviors, and new platform opportunities, including AI-powered search, agentic commerce and AI assistants, GEO, AEO, retail media networks, creator and influencer ecosystems, social search and emerging platforms.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field required.
• MBA preferred.
• 7-10 years of experience in digital marketing, paid media, performance marketing, or integrated media strategy.
• Proven expertise across enterprise-scale paid media programs and budgets.
• Experience managing and leading paid media agency partnerships.
• Experience working across Analytics, MarTech, CRM, Social, and Owned Channel teams.
• Experience developing measurement frameworks and evaluating multi-channel performance.
• Deep knowledge of paid media platforms, including search, social, programmatic, display, video, and emerging channels.
• Strong analytical and financial acumen, including: Attribution, Incrementality, Media Mix Modeling, ROAS, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV).
• A passion for innovation, experimentation, and staying ahead of industry trends.