Digital Media Strategist

Denver, CO (Hybrid)

$75K/yr – $110K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize paid media strategy for luxury hospitality clients, turning data into higher direct bookings and digital revenue while leading education/delivery of RevRaise Perform and ongoing media innovations.

  • Lead our global clients with strategic recommendations to deliver their digital revenue, website visitation, and direct booking targets.
  • Participate in the education, adoption and delivery of the RevRaise Perform (Paid Media service) offering to AZDS clients.
  • Maintain core media competencies and stay ahead of emerging media trends and hospitality marketing best practices.

Job Description

Own and optimize paid media strategy for luxury hospitality clients, turning data into higher direct bookings and digital revenue while leading education/delivery of RevRaise Perform and ongoing media innovations.

  • Lead our global clients with strategic recommendations to deliver their digital revenue, website visitation, and direct booking targets
  • Participate in the education, adoption and delivery of the RevRaise Perform (Paid Media service) offering to AZDS clients
  • Maintain core media competencies; stay ahead of emerging media trends, best practices and hospitality marketing trends.
  • Build and present digital media plans, budgets and channel recommendations; assess new channels and identify opportunities for continuous optimization.
  • Campaign Management – Oversee campaign timelines, deliverables, and resources to ensure seamless execution of marketing campaign strategies.
  • Paid Search & Paid Social – Develop, implement, and optimize paid search (Google Ads) and paid social (Facebook, Instagram, WhatsApp), etc.) campaigns to deliver on specific campaign objectives.
  • Budget Management – Efficiently allocate and manage digital ad budgets across multiple clients to meet performance goals.
  • Data Analysis & Reporting – Analyze key performance metrics, generate reports, and provide actionable insights to improve campaign performance.
  • Write copy and create marketing messaging for various digital content executions.
AZDS logo

AZDS

AZDS is the global leader in providing digital marketing, technology and booking engine partner services to luxury hospitality brands.Our expertise is in creating full-funnel digital conversion-focused experiences for an elite group of discerning partners that not only bring their brand to life in exceptional new ways, but drive increased bookings and revenue. We create immersive 360-degree digital ecosystems that optimize every step along the guest journey for High Net Worth and Uber-HNW travelers. From go-to-market efforts to website development to booking engine integrations, AZDS offers a premier full-service partnership approach across all our clients’ owned channels that makes their jobs easier, drives increased revenue, and provides full-funnel guest analytics across a fully integrated digital experience. Our clients, the world's most discerning luxury hoteliers across 6 continents, trust us with their brands and their business. We pride ourselves on our laser focus with an elite group of clients, our proven results in driving conversion, our first-class responsive service, and our ability to innovate and drive results as true extensions of our clients’ teams.

Founded in 2006
Denver, Colorado, USA
80 employees (18 in marketing)

Traffic Signals

Monthly Visitors
7.4K
Traffic Source Mix
Search
26.8%
Direct
38.9%
Referral
21.8%
Social
11%
Paid
1.1%

Headcount Trend

Current headcount: ~80

Marketing Team

Marketing Team Size
15 (19% of company)