DIGITAL MEDIA SPECIALIST

Brentwood, TN (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive PPC campaigns and email marketing for patient acquisition in a healthcare marketing role.

  • Own PPC campaigns and landing-page updates in Wordpress to support patient acquisition.
  • Must-have: 3-5 years of Google PPC campaign management experience.
  • Standout: Cross-functional collaboration with Digital Director, analytics, and content teams.

Job Description

Responsibilities

  • PPC Campaign Management: Develop, implement, and optimize Google Ads campaigns to maximize ROI and achieve patient acquisition goals. Monitor campaign performance, analyze data, and adjust bidding strategies accordingly. Be the subject matter expert on Google search ads interface, including evolving AI functionality. Utilize all best practices around campaign construction and management. Keep up to date on PPC trends by ongoing training and research.
  • Update PPC and email landing pages as needed in Wordpress.
  • Work closely with the Digital Director to align PPC and email digital strategies with overall marketing objectives, ensuring consistent messaging and branding. Work with analytics specialist to ensure accurate reporting of PPC and email metrics. Work with digital writer on ad and landing page copy.
  • Keyword Research & Targeting: Conduct keyword research and audience targeting to ensure effective ad placement and engagement, including geotargeting strategies to reach relevant demographics
  • Create and send marketing emails using platforms like Constant Contact. Perform AB tests to improve email performance. Basic email automation.

Requirements

  • Associate Degree required, Bachelor’s Degree preferred
  • 3-5 years related experience
  • Google PPC campaign management
  • Ability to create and send marketing emails
  • PPC Bid strategy and targeting strategy
  • Understanding of digital marketing principles, particularly in healthcare or patient acquisition contexts.
  • Understanding or willingness to learn Email automation and nurture

Benefits

  • Challenging and rewarding work environment
  • Competitive Compensation & Generous Paid Time Off
  • Excellent Medical, Dental, Vision and Prescription Drug Plans
  • 401(K) with company match and discounted stock plan
  • SoFi Student Loan Refinancing Program
  • Career development opportunities within UHS and its 300+ Subsidiaries!
UHS logo

UHS

One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (NYSE: UHS) has built an impressive record of achievement and performance, growing since its inception into a Fortune 300 corporation. Headquartered in King of Prussia, PA, UHS has 99,000 employees. Through its subsidiaries, UHS operates 29 acute care hospitals, 331 behavioral health facilities, 60 outpatient and other facilities in 39 U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.comUHS is a registered trademark of UHS of Delaware, Inc., a subsidiary of Universal Health Services, Inc. Universal Health Services, Inc. is a holding company that operates through its subsidiaries. All healthcare and management operations are conducted by subsidiaries of Universal Health Services, Inc. To the extent there is any reference to “UHS” or “UHS facilities” on this website, including any statements, articles or other publications contained herein which relates to healthcare or management operations, they are referring to Universal Health Services, Inc.’s subsidiaries. Further, the terms “we,” “us,” “our” or “the company” in such context similarly refer to the operations of the subsidiaries of Universal Health Services, Inc. Any reference to employment at UHS or employees of UHS refers to employment with one of the subsidiaries of Universal Health Services, Inc.

Founded in 1979
King of Prussia, Pennsylvania, USA
11K employees (176 in marketing)

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 1 years ago

Funding History

  • Sep 2024
    Post IPO Debt • $500M

Traffic Signals

Monthly Visitors
93.3K
Traffic Source Mix
Search
45.2%
Direct
44.7%
Referral
8.1%
Social
1.3%
Paid
0.7%

Headcount Trend

Current headcount: ~10.9K

Recent News

UHS logo

DIGITAL MEDIA SPECIALIST

UHS · Brentwood, TN · On-site