Digital Media Specialist at Systemantics India Pvt. Ltd. | Greenville, SC

Systemantics India Pvt. Ltd.

Digital Media Specialist

Greenville, SC (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive full-funnel paid media strategy and execution across search, social, display, and SEO initiatives to grow inquiries and enrollment pipelines.

Own full-funnel paid media strategy and cross-channel optimization
Must-have: 3–5 years digital media experience with Google Ads, Meta Ads Manager, GA4, and GTM
Standout: Client-facing strategy delivery and cross-functional collaboration with creative and web teams

Job Description

Responsibilities

Develop and manage full-funnel paid media strategy and execution, along with SEO and GEO initiatives
Plan and optimize campaigns across search, social, display and emerging platforms
Implement and troubleshoot conversion tracking and lead attribution
Build dashboards and present performance insights and strategy to clients
Plan and manage audience segmentation, channel mix, budget allocation and performance optimization
Collaborate with creative and web teams to guide messaging and landing page strategy
Oversee tracking implementation and CRM alignment
Drive measurable outcomes, including increased inquiries, improved CPL efficiency, and scalable pipeline growth aligned to client enrollment objectives.
Pitch and present digital marketing and media buying strategy and recommendations to clients and internal teams, with the ability to explain the strategy behind the plan

Requirements

Bachelor's degree or equivalent experience
3–5 years digital media experience (5+ preferred)
Experience with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Google Looker Studio and SEM Rush
Budget management experience
Multi-account management capability
Client-facing presentation skills
Understanding of CTV/OTT and emerging platforms
Must have current and continuing right to work in the United States without sponsorship

Preferred

Higher education experience preferred
A self-starter with great time management who thrives in an environment with cross-discipline collaboration and team level decision making
An individual who contributes beyond themselves, is motivated by their team's success and works hard to ensure it
Someone who enjoys trying new ideas and constantly improving

Benefits

We are an employee-owned company
Flexibile workplace that empowers each person to decide where and how they work best
Inclusive, people-first culture

Systemantics India Pvt. Ltd.

Systemantics is an Industrial Robotics company headquartered out of Bangalore, India. We are on a mission to enable widespread adoption of flexible automation in industry. With the experience of having implemented custom turnkey solutions for several clients, the company has accomplished several innovations in robotics and industrial automation such as under water robots and walking machines. Systemantics is focused exclusively on the design and manufacture of industrial collaborative robots (cobots) with innovations that facilitate affordable solutions and faster ROI.

Founded in 1995

Bengaluru, Karnataka, IND

33 employees (5 in marketing)

www.systemantics.com