Responsibilities

• Lead the launch, execution, and optimization of strategically planned paid media campaigns specifically for our B2B e-commerce business line.
• Manage and optimize campaigns across a diverse range of channels, including paid search (e.g., Google Ads, Bing Ads), paid social (e.g., LinkedIn, Facebook, X), and programmatic advertising platforms.
• Continuously monitor, analyze, and report on campaign metrics and performance, identifying trends and opportunities for improvement.
• Conduct A/B testing and other experimentation to refine campaign strategies and maximize ROI.
• Collaborate closely with internal marketing, sales, and e-commerce teams to ensure alignment of paid media efforts with overall business objectives.
• Stay current with industry trends, best practices, and new technologies in the digital paid media landscape.
• Manage budgets effectively to achieve performance targets.
• Responsible for campaign performance and ROI growth.

Requirements

• Bachelors Degree in Marketing, Communications, Advertising, or related field; or equivalent work experience.
• Minimum of 3 years related work experience in digital advertising or project management.
• Strong analytical skills and attention to detail.
• Exceptional communication and interpersonal skills.
• Detailed-oriented and strong problem-solving abilities.
• Project Management Professional and/or PMI-Agile Certification preferred.
• Programmatic experience highly preferred.
• Marketing agency experience highly preferred.

Preferred

• Programmatic experience highly preferred.
• Marketing agency experience highly preferred.

Benefits

• Flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.
• As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.
• Meal Subsidy available for associates who report to an office.
• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
• Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program
• Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off
• Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
• Well-being and Employee Assistance programs
• Sentry Foundation gift matching program to encourage charitable giving.