Responsibilities

• Plan, purchase, execute, and optimize digital media campaigns that support donor recruitment, retention, promotions, and organizational initiatives.
• Manage Google Ads campaigns, including keyword research, audience targeting, ad copy, bidding strategies, budgets, and ongoing optimization.
• Manage paid social media placements across platforms such as Facebook, Instagram, and other channels appropriate to campaign objectives.
• Work with media vendors, television stations, and advertising partners to plan and manage traditional television, OTT, and CTV advertising buys.
• Evaluate vendor proposals and negotiate rates, placement schedules, audience targeting, and added-value opportunities in coordination with the Director of PR & Marketing.
• Coordinate advertising creative delivery, technical specifications, deadlines, and placement instructions with vendors to ensure campaigns launch accurately and on time.
• Review placement reports and campaign delivery against contracted commitments; resolve discrepancies and coordinate makegoods or credits when necessary.
• Develop integrated media plans that align audience selection, geographic targeting, campaign timing, and spending with blood collection needs.
• Coordinate with internal creative staff and external partners to develop effective advertising assets and campaign landing pages.
• Monitor campaign pacing and spending, reconcile media invoices, and recommend budget adjustments based on performance.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or a related field, or an equivalent combination of education and relevant experience.
• Minimum of five years of progressively responsible experience in digital marketing and media buying, with demonstrated success independently managing paid search, paid social, website content, SEO, and campaign performance.
• Demonstrated experience managing Google Ads and paid social media campaigns, including budget ownership, campaign optimization, and measurable improvements in conversions or cost efficiency.
• Experience coordinating advertising buys with external vendors, including evaluating proposals, negotiating placements, managing budgets, and reviewing campaign performance.
• Working knowledge of traditional television, OTT, and CTV advertising.
• Experience using a website content management system and implementing SEO improvements.
• Proficiency with Google Analytics, Google Tag Manager, Google Search Console, and digital advertising reporting tools.
• Strong analytical skills and the ability to translate performance data into practical recommendations.
• Strong writing, editing, organizational, and project management skills.
• Ability to independently manage multiple campaigns, vendor relationships, and deadlines while maintaining accuracy and attention to detail.