Responsibilities

• Support the Communications Manager in executing communications plans, campaigns, special projects, and other organizational initiatives.
• Develop, distribute, and oversee email newsletters and other digital communications.
• Draft and publish digital content—including client success stories and organizational updates.
• Work with the Design Specialist to create graphics, short-form videos, and other multimedia assets that support newsletters, the NorCal SBDC website, social media, and other digital channels.
• Ensure all digital communications align with NorCal SBDC brand standards and messaging guidelines.
• Collaborate with the Communications Manager to develop social media content and messaging that aligns with the Network's communications strategy and editorial calendar.
• Manage the Network's social media presence across multiple platforms by scheduling and publishing content, maintaining an active online presence, and ensuring a consistent brand voice.
• Foster meaningful audience engagement by monitoring and responding to comments, messages, and other interactions in a timely and professional manner.
• Execute organic and paid social media campaigns that promote SBDC services, events, client success stories, and organizational initiatives.
• Monitor platform performance, audience trends, and emerging best practices, using insights to strengthen engagement and overall effectiveness.

Requirements

• Knowledge of digital marketing, content creation, and communications best practices across websites, email marketing, social media, and other digital channels.
• Proficiency with Google Workspace, Canva, Constant Contact, Wordpresss, social media management tools, and other communications technologies.
• Familiarity with generative AI tools and the ability to use them responsibly to support content creation, research, editing, and workflow efficiency.
• Understanding of social media platforms, audience engagement strategies, digital analytics, and emerging communications trends.
• Excellent written, verbal, and visual communication skills, with the ability to tailor messaging for diverse audiences.
• Strong organizational and project management skills, with the ability to manage multiple priorities, meet deadlines, and adapt in a fast-paced environment.
• Ability to collaborate effectively with colleagues, Area Centers, and external partners while maintaining professionalism, responsiveness, and attention to detail.

Preferred

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Graphic Design, or a related field, or an equivalent combination of education and professional experience.
• Two or more years of professional experience in digital marketing, communications, public relations, social media management, or a related field; experience in an agency, corporate communications, or nonprofit environment is preferred.
• Demonstrated success growing and managing social media accounts through data-informed content strategies and audience engagement.
• Experience creating and editing content for digital platforms, including photography, videography, and short-form video production.
• Proficiency with Adobe Creative Cloud, CapCut, or similar creative software.
• Knowledge of search engine optimization (SEO), keyword research, branding principles, and social listening tools to maximize content reach and engagement.
• Experience collaborating with community partners, media outlets, influencers, or other external stakeholders to support communications and public outreach.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance