Digital Media Specialist at K Harvey Brand Partners | San Antonio, TX

K Harvey Brand Partners

Digital Media Specialist

San Antonio, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital media strategy and buying for a full-service agency, overseeing cross-platform planning, performance learning, and KPI tracking to optimize campaigns.

Must-have: 3–5 years in digital media strategy, planning and buying.
Standout: Experience building cross-platform campaigns (SEM, social, programmatic, OTT) with KPI-focused optimization.
Standout: Ability to implement tracking infrastructure to measure digital KPIs.

Job Description

Responsibilities

Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director
Oversees, plans and maintains expert knowledge in all digital and emerging technologies
Well-versed in digital media marketing platforms including SEM, social, display, native, programmatic, OTT, video and mobile
Maintains digital media plans including changes, budgeting, execution, reporting and optimization
Ensures account and creative team is apprised of changes to the placements by producing the traffic/production spec worksheet
Maintains a solid knowledge of industry standards, new media programs/opportunities and can advise on new ways to reach targets
Attends agency, department, and production team and client meetings as necessary
Develops and fosters strong relationships with media partners
Conducts post-reporting with a focus on the “why” behind the performance in order to garner learnings that are tangible and actionable
Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally

Requirements

3-5 years in digital media strategy, planning and buying
Deep understanding of negotiating and buying media and securing added value
Experience in developing and managing digital media campaigns as part of a larger media team
Bachelor in Advertising, Marketing, Communications or related field

Preferred

Excellent analysis, reporting and presentation skills
Passion for new/emerging media technologies and ability to engage strategically and tactically across platforms
Excellent written and oral communications skills
Proven abilities to manage multiple clients and campaigns
Ability to meet deadlines with accuracy and minimum supervision
Strong analytical skills and ability to relate results to client business objectives
Proficient in using and assessing standard media research and planning tools (e.g., Google Analytics, Scarborough, Nielsen, Dashboards etc.)
Exceptional interpersonal skills

K Harvey Brand Partners

As of December 2024, KGBTexas Communications is now K Harvey Brand Partners! We are a full-service, integrated marketing, advertising, public relations and communications agency driven by entrepreneurial spark and insatiable curiosity. We create big ideas and inspiring campaigns that have consequence in our communities.

Founded in 1994

San Antonio, Texas, USA

61 employees (16 in marketing)

kharvey.co