Responsibilities

• Take day-to-day ownership of ICS social media channels, working within the broader communications and marketing strategy established by the Communications Team.
• Develop and maintain a consistent weekly posting schedule, ensuring ICS social media remains current, active, engaging, and reflective of the full school community.
• Collaborate with the Communications Manager and Director to propose strategic social media campaigns and take primary responsibility for implementing approved campaigns from concept through completion.
• Develop content plans and calendars for campaigns, including identifying needed photography, video, interviews, graphics, captions, timing, and platform-specific content.
• Create, schedule, and publish platform-appropriate content, including photography, Reels and short-form video, Stories, graphics, promotional content, and event coverage.
• Proactively identify stories, trends, events, student experiences, and opportunities throughout the school that should be highlighted through social media.
• Provide timely social media coverage of academics, spiritual life, athletics, fine arts, student achievements, service, special events, and other significant moments.
• Balance planned strategic content with timely, authentic content that captures the everyday life and culture of ICS.
• Develop creative content that strengthens engagement with current families while increasing awareness of ICS among prospective families, alumni, donors, and the broader community.
• Ensure social media content consistently reflects the ICS mission, brand, voice, visual identity, and standards.

Requirements

• CHRISTIAN FAITH & MISSION The Digital Media Specialist will be a committed Christian who can clearly testify to having accepted Jesus Christ as Savior and Lord, regularly attends a local church, and supports and upholds the mission, values, policies, and Statement of Faith of Immanuel Christian School. This individual should model an obedient Christian walk before students, faculty, staff, families, and the broader community and demonstrate a genuine commitment to Christian education.
• ESSENTIAL SKILLS & QUALIFICATIONS
• Social Media Strategy & Execution: Strong understanding of social media strategy, content planning, campaign execution, short-form video, platform trends, audience engagement, and social media analytics.
• Photography & Videography: Demonstrated skill in photography, videography, composition, lighting, audio, and visual storytelling.
• Editing & Production: Proficiency with relevant photo and video editing software and the ability to efficiently produce polished digital content.
• Content Planning: Ability to develop and maintain content calendars, manage a consistent weekly publishing schedule, and carry strategic campaigns from idea through execution.
• Visual Storytelling: Ability to identify meaningful stories and translate everyday school experiences into engaging visual content.
• Digital Asset Management: Strong organizational skills related to file management, photography/video archives, cloud-based media platforms, and digital workflows.
• Communication & Collaboration: Ability to work effectively with students, faculty, staff, families, coaches, administrators, and members of the Communications Team.
• Initiative & Ownership: Ability to proactively identify opportunities, anticipate needs, propose ideas, solve problems, and independently follow projects through to completion.