DIGITAL MEDIA SPECIALIST

Edina, MN (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid social across multiple platforms with day-to-day ownership of campaigns and insights that improve performance.

  • Own day-to-day execution and optimization of paid social campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat, and emerging platforms.
  • Must-have: 3–5 years experience in paid social or digital media execution.
  • Standout: Collaboration with Creative and creator-led strategies, plus cross-channel optimization.

Job Description

Responsibilities

  • Own day-to-day execution and optimization of paid social campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat, and emerging platforms
  • Build and manage campaign structure, budgets, pacing, testing, and optimization
  • Monitor performance daily and make real-time adjustments
  • Analyze results and surface insights that improve performance
  • Translate performance into clear internal and client-facing reporting
  • Support paid campaigns involving creators, influencers, and affiliates
  • Execute whitelisting and creator-led paid social strategies on Meta and TikTok
  • Partner with Creative to ensure assets are optimized for paid distribution
  • Provide feedback on hooks, formats, and messaging based on performance
  • Support execution and optimization of Google Ads across Search, YouTube, and Display

Requirements

  • - 3–5 years experience in paid social or digital media execution
  • - Proven experience managing performance-driven paid social campaigns
  • - Strong grasp of social KPIs and optimization levers
  • - Working knowledge of Google Ads (Search, YouTube, Display)
  • - Detail-oriented and operationally sharp
  • - Clear communicator who can explain decisions and results
  • - Agency experience or complex-account exposure is a plus

Benefits

  • Health benefits, PTO, flexible work environment
Goodbye Vanilla logo

Goodbye Vanilla

Award-Winning Social Marketing. We design, implement, and optimize highly effective social marketing programs. Our team is made up of multi-disciplinary, innovative marketers with extensive experience driving results. We’ve driven over $230M in revenue for our clients - from startups to Fortune 500s. Simply put, we know what works.Get performance where it counts.

Founded in 2013
Minneapolis, Minnesota, USA
10 employees (4 in marketing)

Traffic Signals

Monthly Visitors
189
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
4 (40% of company)