Digital Media Specialist at Franklin County Schools | Louisburg, NC

Franklin County Schools

Digital Media Specialist

Louisburg, NC (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Build and coordinate the district’s digital storytelling and engagement across social, websites, and promotional materials to inform families and celebrate district work, while maintaining brand standards and accessibility.

Content creation and publishing: plan, produce, and schedule multimedia across social channels and district platforms.
Collaboration and optimization: work with schools and departments to update sites, review analytics, and improve engagement.

Job Description

Responsibilities

Plan, create, schedule, and manage content across district social media platforms to inform, engage, and celebrate the Franklin County Schools community.
Monitor district social media accounts and assist with timely responses to comments, messages, and community engagement as directed.
Monitor social media trends, analytics, and engagement data to support continuous improvement of district digital communication efforts.
Capture and produce photography, video, graphics, and multimedia content highlighting student achievement, classroom innovation, district initiatives, school events, and staff accomplishments.
Edit and produce digital media content for social media, district websites, newsletters, presentations, and promotional materials.
Ensure digital content reflects district priorities, brand standards, and professional communication practices.
Maintain and update district websites to ensure timely, accurate, accessible, and engaging information for families, staff, students, and stakeholders.
Collaborate with schools, webmasters, and departments to support website updates and digital communication needs.
Assist in ensuring digital content and district websites meet accessibility and usability standards.
Support digital marketing campaigns that promote district programs, highlight school opportunities, and strengthen enrollment and community awareness efforts.

Requirements

Bachelor’s degree in Digital Media, Communications, Marketing, Media Production, or a related field required.
Valid North Carolina driver’s license required.

Preferred

Experience managing social media accounts for organizations preferred.
Experience with photography, videography, video editing, graphic design, and multimedia storytelling preferred.
Familiarity with social media analytics, digital marketing tools, website management platforms, and content management systems (CMS) preferred.
Strong organizational, communication, and time management skills.
Ability to manage multiple projects, priorities, and deadlines simultaneously.

Franklin County Schools

Franklin County Schools is comprised of 16 schools and serves nearly 8,500 students from the communities within Franklin County. Located just outside of North Carolina's capital city, Franklin County is a Research Triangle community that offers residents a taste of small town life, with the convenience of suburban living.Public schools in Franklin County first surfaced in 1868 as a means to offer the masses an education, free of charge. Prior to this, schooling was reserved for the privileged – resulting in a mere fraction of Franklin County’s population receiving an adequate education. By 1885, the number of public schools in the county grew to 84 – with an estimated 3,646 students being served in community-based school houses.In 1914, Franklin County Schools’ Superintendent, Edward L. Best led an effort to consolidate the public schools throughout the county. With the help of private and grant fundraising, Best was able to construct 7 high schools and consolidate many elementary schools.Over the next 75 years, many milestones were achieved including the desegregation of schools and the construction and renovation of nearly all the facilities we use today.Most recently, the construction of Franklinton High School and the institution of the Franklin County Early College High School are making waves in our community’s educational future. The first Early College High School graduating class crossed the stage in 2014 with a diploma and Associates Degree – moments like these are what define our future, our commitment, our students.

Louisburg, North Carolina, USA

825 employees

www.fcschools.net