Responsibilities

• Develop, implement, and optimize Google Ads campaigns to maximize ROI and achieve patient acquisition goals.
• Monitor campaign performance, analyze data, and adjust bidding strategies accordingly.
• Be the subject matter expert on Google search ads interface, including evolving AI functionality.
• Utilize all best practices around campaign construction and management.
• Keep up to date on PPC trends by ongoing training and research.
• Update PPC and email landing pages as needed in Wordpress.
• Work closely with the Digital Director to align PPC and email digital strategies with overall marketing objectives, ensuring consistent messaging and branding.
• Work with analytics specialist to ensure accurate reporting of PPC and email metrics.
• Work with digital writer on ad and landing page copy.
• Conduct keyword research and audience targeting to ensure effective ad placement and engagement, including geotargeting strategies to reach relevant demographics
• Create and send marketing emails using platforms like Constant Contact.
• Perform AB tests to improve email performance.
• Basic email automation.

Requirements

• Associate Degree required
• Bachelor’s Degree preferred
• 3-5 years related experience
• Google PPC campaign management
• Ability to create and send marketing emails
• PPC Bid strategy and targeting strategy
• Understanding or willingness to learn email list maintenance
• Understanding of digital marketing principles, particularly in healthcare or patient acquisition contexts
• Understanding or willingness to learn Email automation and nurture

Benefits

• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!