Responsibilities

• Capture and produce high-quality photo, video, audio, and written content that highlights district programs, events, students, staff, and school culture
• Create and publish engaging digital content for social media platforms, DCS Today, the district website, newsletters, and other communication channels
• Produce and edit horizontal and vertical video content, including reels, interviews, highlight videos, promotional content, and short-form social media videos
• Maintain and update website and DCS Today content to ensure information is timely, accurate, engaging, and accessible
• Collaborate with schools and departments to identify and develop meaningful storytelling opportunities across the district
• Manage and support the district's social media presence through content planning, publishing, monitoring, engagement, and analytics
• Provide guidance and support to district and building-level social media managers to promote consistent branding, messaging, and digital communication practices
• Coach and mentor high school student interns involved in communications and digital media projects
• Support district communication campaigns, events, livestreams, podcasts, and crisis communications efforts through multimedia storytelling and digital promotion
• Stay current on emerging digital media trends, storytelling techniques, social media platforms, and communication tools

Requirements

• Bachelor's degree in communications, journalism, digital media, marketing, broadcasting, public relations, or a related field
• Minimum 3-5 years of professional experience in digital media, communications, journalism, social media, or multimedia production
• Demonstrated experience creating digital content for social media, websites, and multimedia platforms
• Strong photography, videography, and audio production skills using DSLR cameras, smartphones, and other digital capture devices
• Experience editing horizontal and vertical video content for platforms such as Instagram, Facebook, YouTube, LinkedIn, and Nextdoor
• Proficiency with Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Audition, After Effects, etc.), Canva, and related editing tools
• Experience managing website content using content management systems such as Finalsite or WordPress
• Excellent writing, editing, interviewing, and storytelling skills across written, video, and audio formats
• Ability to work quickly and independently while maintaining high standards for quality and accuracy
• Understanding of social media trends, analytics, platform algorithms, and audience engagement strategies

Preferred

• Knowledge of WCAG 2.1 AA digital accessibility standards and digital best practices is a plus
• Flexibility to attend district events during evenings and weekends as needed
• Experience mentoring and coaching student interns
• Strong leadership and interpersonal skills with the ability to collaborate across multiple schools and departments
• Self-starter with the ability to work independently and proactively seek out storytelling opportunities