Digital Media Specialist

Winter Haven, FL (On-site)

$15/hr – $25/hrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital media strategy and execution across social, search, and email for Central Florida Media Group.

  • Own social media, paid search, and email campaigns end-to-end for clients.
  • Must-have: Strong cross-platform social and analytics capabilities.
  • Standout: Client-facing communication and multi-channel coordination.

Job Description

Responsibilities

  • Manage Social Media and Search Ad management accounts across Twitter, Facebook, LinkedIn, Google My Business, YouTube, Instagram, Google Ads etc.
  • WordPress website development Proficiency
  • Social Media Advertising proficiency.
  • Paid search campaign proficiency.
  • Email Campaign tools (such as sendgrid)
  • Develop and oversee the digital marketing initiatives with key internal stakeholders and clients.
  • Create, develop, and release e-newsletters
  • Analyze, review and report on effectiveness of platform strategies and pilots.
  • Assist with content strategy and emerging social media initiatives
  • Communicate weekly, with clients and internal stakeholders on social media and website activity and job performance.
  • Respond to customer inquiries and comments on current channels in real time as necessary

Requirements

  • Strong social media platform skill set having demonstrated complete competency across platforms.
  • Above average attention to detail. For you, things should be accurate or be questioned.
  • In-depth knowledge, understanding and experience with Social Media Platforms (Facebook, Twitter, YouTube, Instagram, LinkedIn) Search Platforms (Google, Bing) and Content strategies (Blogs etc.)
  • Must be flexible and have the ability to take direction well. Absolutely need to be a team player.
  • Experience with online monitoring and measurement platforms including Facebook Insights, YouTube Insights, Google Analytics, Twitter, Instagram Google Ads and Google My business.
  • Experience with various paid social media campaigns.
  • Experience and understanding of SEO
  • Excellent verbal and written communication skills
  • Timeliness. You are person that is on time and rarely late for your workday or reports for the task required of this role.
  • Above average People skills.
Central Florida Media Group logo

Central Florida Media Group

Central Florida Media Group utilizes content marketing, inbound marketing, niche print products, website development, search engine optimization, and custom social media applications to serve our clients and readers. Our three tier approach--which is focused on key sectors--delivers news and information to a substantial interested audience as well as strong business results for our clients. Social responsibility is at the core of what Central Florida Media Group is all about. Central Florida Media Group serves several niche sectors including agriculture and life sciences. Robust niche news and information is facilitated through cooperative arrangements with the Farm Bureau, the Florida Blueberry Growers Association, and the Polk County Medical Association respectively. Our products reach those interested in these topics across print, digital, and social media platforms. Central Florida Media Group was also one of the first small businesses to be included in USF Polytechnic’s business accelerator, Blue Sky East, which uses technology and research to support companies building new products and services. Blue Sky is Polk’s first university-based incubator/accelerator program and engaged in a competitive application process to select the right mix of companies for its inaugural year. The incubator provides mentoring, network opportunities, access to academic and business expertise, as well as technology support for selected companies.Currently, Central Florida Media Group is based in downtown Winter Haven, Florida. For more information about CFMG, visit our website at www.CentralFloridaMediaGroup.com.

Founded in 2010
Winter Haven, Florida, USA
25 employees (14 in marketing)

Traffic Signals

Monthly Visitors
660
Traffic Source Mix
Search
33.6%
Direct
42%
Referral
12.7%
Social
9.5%
Paid
1.1%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
12 (48% of company)
Median Career Experience
22 years
Median Tenure
8.5 years