Digital Media Planner/Buyer at Sherry Matthews Group | Austin, TX | $60K/yr – $80K/yr

Sherry Matthews Group

Digital Media Planner/Buyer

Austin, TX (Hybrid)

$60K/yr – $80K/yrMid Level3+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross‑channel media planning and real time optimization for performance campaigns across CTV/OTT, search, social, and programmatic, turning goals into data driven plans and actionable recommendations.

Channel mix: define and refine the most effective media mix with pacing and optimization priorities.
Performance stories: translate data into clear recommendations and impact on business outcomes.
Cross functional execution and reporting to show what works and what to test next.

Job Description

Partner with Client Services to develop integrated, performance-focused media strategies
Translate campaign goals into thoughtful, data-driven media plans
Collaborate with Media Leadership to refine direction and identify the most effective channel mix
Execute and manage campaigns across CTV/OTT, paid search, social, programmatic display, video, and audio
Own campaign pacing, performance, and optimizations in real time
Identify opportunities to improve efficiency and results through ongoing adjustments
Analyze performance data and translate it into clear, actionable recommendations
Deliver reporting that highlights what’s working, what’s next, and why it matters
Continuously test and learn to improve campaign outcomes
Work cross-functionally to ensure seamless campaign execution, from creative specs to trafficking

Sherry Matthews Group

There are some terrific agencies that sell cheeseburgers, spark plugs, and chewing gum. That's not who we are. Whether it's health, education, transportation, or conservation, we are advocates for positive change. This isn't a division of our company. This is our company. Sherry Matthews Group is a national marketing communications agency based in Austin, Texas, with offices in New York City and Washington, DC.

Founded in 1983

Austin, Texas, USA

70 employees (32 in marketing)

www.sherrymatthews.com