PowerPhyl Media Solutions LLC

Digital Media Planner

New York, USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive media planning and optimization for campaigns and client analytics as a Digital Media Planner.

  • Own ongoing campaigns, track performance, and optimize to client’s KPIs.
  • Must-have: Demonstrated expertise in Media Planning and Media Strategy.
  • Standout: Experience in Gaming, Entertainment, or Non-Profit sectors is a plus.

Job Description

Responsibilities

  • Assist with ongoing campaigns, track performance, and continually optimize to client’s KPIs.
  • Work alongside Team Lead to put together executive summaries of media campaigns, overall analytics, web user trends, and recommendations to present to the clients on a regular basis.
  • Assist in defining marketing campaign KPIs and tracking the effects of our media efforts to provide strategic recommendations on how to optimize marketing and media initiatives.
  • Develop and maintain audience profiles and overall benchmarks for each client, based on analytics and customer research. Online research initiatives to better understand current and future audiences.
  • Assist on keeping the agency current on the latest trends in media. Present these opportunities and strategies within the company and to the clients is a big plus.

Requirements

  • Demonstrated expertise in Media Planning and Media Strategy
  • Solid knowledge of Digital Strategy and Research methodologies
  • Strong Analytical Skills with the ability to derive insights from complex data
  • Proficiency with media planning and analytics tools
  • Excellent communication and collaboration skills
  • Detail-oriented with strong organizational capabilities
  • Experience in the Gaming, Entertainment, or Non-Profit sectors is a plus
  • Bachelor\'s degree in Marketing, Advertising, Communications, or a related field

PowerPhyl Media Solutions LLC

Powerphyl Media Solutions is a MWBE Strategy and Media Agency located in New York City with a concentration in Gaming and Entertainment and Non-Profit clients.

Founded in 2018
New York, New York, USA
18 employees (10 in marketing)
powerphylmediasolutions.com

Traffic Signals

Monthly Visitors
144
Traffic Source Mix
Search
34.6%
Direct
41.7%
Referral
12.4%
Social
9.4%
Paid
0.9%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
9 (50% of company)