Digital Media Marketing Specialist

Meridian, ID (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize paid and owned digital-media programs to grow luxury jewelry brand awareness, driving campaigns across Google Ads, YouTube, website content, and social, while coordinating cross-channel storytelling and in-store/event experiences.

  • Own Google Ads and YouTube campaigns, performance data, and reporting to inform optimization and spend decisions.
  • Collaborate with marketing leadership to ensure consistent brand messaging across website, social, and events.

Job Description

Responsibilities

  • Create, manage, and optimize Google Ads and YouTube advertising campaigns
  • Assist with website updates, content creation and layout improvements
  • Monitor digital performance metrics and compile reports for optimization
  • Collaborate with marketing leadership to ensure cohesive brand messaging
  • Creatively contribute to some social media initiatives such as Facebook & Instagram
  • Content creation for luxury jewelry brands & items to showcase across multi-marketing platforms for consumer awareness
  • Collaborate with internal marketing leadership to ensure cohesive brand messaging
  • Support the planning, coordinating, marketing and executing of in-store and community events, as necessary
  • Assist the Marketing Director with additional promotional campaigns, product launches, and seasonal initiatives within the marketing team’s responsibilities, as necessary.
  • Occasional support of cross-depart operations for all overall business success

Requirements

  • Bachelor’s degree – preferably in Digital Media, Digital Design, Marketing, Communications, Business, or a related field
  • Minimum of 2 years of hands-on experience in digital media & technical business operations , including the support of the following channels:
  • Google Ads – creating & updating campaigns, analyzing data
  • YouTube advertising – creative content creation, campaign execution, analyzing data
  • Website - design, product updates, and/or creation of content
  • Meta Business – social media initiatives on Instagram & Facebook knowledge is important for contributing to & maintaining some content across our channels
  • E-Commerce
  • Google Merchant Accounts
  • Strong organizational skills and attention to detail
  • A good visual eye for marketing high-end jewelry through these platforms
  • Ability to manage multiple projects and deadlines
  • Positive attitude with a growth-oriented and proactive mindset
  • Must be good with people – we are in a luxury retail environment after all!

Preferred

  • A self-starter who takes ownership and follows through on projects
  • Someone eager to learn, improve, and grow within a brand
  • A creative thinker who balances strategy with execution and is driven by the data analytics for growth in marketing efficiency
  • A professional, dependable team player who thrives in an in-person environment with a collective team but who can also be autonomous in their role within the marketing department
  • Willingness to learn different aspects of the business to help support overall success of the team
  • Creative videography & photography skills are a plus!
  • A passion for jewelry and/or watches is a plus!

Benefits

  • Paid Time Off (PTO)
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Additional benefits will be discussed through interview process
Simmons Fine Jewelry logo

Simmons Fine Jewelry

At Simmons Fine Jewelry we help individuals, couples, families and businesses CELEBRATE life’s occasions with fine jewelry that will be remembered, cherished and worn for generations.

Founded in 1989
Meridian, Idaho, USA
17 employees (5 in marketing)

Traffic Signals

Monthly Visitors
10.1K
Traffic Source Mix
Search
61.6%
Direct
20.1%
Referral
5.2%
Social
11.8%
Paid
1.1%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
3 (18% of company)