Responsibilities

• Responsible for developing, implementing, and managing paid search, paid social, and programmatic campaigns across various platforms to drive maximum ROI and achieve business objectives for multiple clients
• Identify, evaluate, and launch new opportunities and optimizations within channels
• Develop and execute paid search strategies, including keyword research, ad copywriting, bid management, and campaign optimization
• Monitor daily performance metrics within key platforms to understand paid media strategy performance
• Manage and allocate budgets effectively across various channels based on approved budget & campaign KPIs
• Lead all aspects of budget pacing across campaigns
• Monitor and analyze core metrics, offering insights and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, landscape nuances, etc.
• Execute digital paid media campaign tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Collaborate with others within the marketing department and web development team to implement and manage SEO and SEM strategies
• Coordinate with digital and traditional media teams and strategically plan media buys to ensure seamless integration into the holistic marketing plan

Requirements

• 2+ years of SEM, Social Media is a must and preferably experience running Programmatic campaigns
• 1+ year of agency or related industry experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, social, digital, agency finance, etc.
• Experience with paid media platforms such as Google Ads, Meta Ads Manager, Pinterest Ads Manager, LinkedIn Ads Manager, and Programmatic DSPs
• Ability to work under pressure, meet deadlines, and handle multiple projects and clients simultaneously
• Self-starter and self-motivated, with the ability to provide solutions without supervision
• Enthusiastic with excellent verbal and written communication skills
• Mac literate (Word, Excel, Outlook, Keynote)
• Thrives in a collaborative, fast-paced environment
• Organized, has attention to detail and able to multi-task
• Bachelor's Degree

Preferred

• Preferred – Experience with clients within food & beverage, hospitality, and gaming industries
• Preferred – Experience in client facing roles
• Preferred – Experience with managing SEO strategies
• Preferred - Experience with SEO tools such as SEMrush, Ahrefs, etc
• Preferred – Experience with Website Analytics using Google Analytics 4
• Preferred - Experience with Data Visualization Tools including Tableau, Google Data Studio etc…