Digital Media Manager at Shane Co. | Greenwood Village, CO | $100K/yr – $123K/yr

Shane Co.

Digital Media Manager

Greenwood Village, CO (Hybrid)

$100K/yr – $123K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive and optimize enterprise paid media campaigns across Google Ads and partners with focus on performance and reporting.

Own end-to-end paid digital media campaigns from planning to reporting.
Must-have: 4+ years in digital media buying with Google Ads and DV/360.
Standout: Enterprise B2C luxury-brand experience.

Job Description

Responsibilities

Drive full-funnel Google Ads strategy (Search, Pmax, DV/360, Shopping and YouTube), including advanced bidding tactics, AI, testing and optimization.
Oversee agency and vendor management of, but not limited to SEM, Display, and Digital Video media buying.
Manage budgets, pacing, actualization and provide strategic recommendations.
Manage end-to-end advertising campaign processes, including planning, setup, execution, monitoring, optimization, and reporting inside ad platforms.
Oversee digital media trafficking, ensuring the precise implementation of campaigns.
Develop and implement comprehensive paid digital media strategies that align with overarching marketing goals.
Collaborate with Brand team on media flights.
Work with internal Marketing teams to coordinate the launch of media campaigns, including archiving and requesting new assets.
Collaborate with cross-functional teams, including creative and content, to ensure cohesive and effective campaigns.
Monitor campaign performance data to identify trends, derive insights, and recommend optimization strategies.

Requirements

Bachelor’s degree in marketing, Advertising, Communications, or a related field.
Minimum of 4 years of professional experience in buying digital media, ideally within an agency setting.
Proven experience managing Google Ads (Search, Shopping, Pmax, YouTube, DV/360) and familiarity with the Reddit Ads and Twitch (Amazon Advertising) ecosystems.
Demonstrated expertise in managing enterprise-level B2C clients, preferably within the luxury goods space.
Strong understanding of media buying software and platforms, i.e. Google Ads, Google Merchant Center, Google Tag Manager, DV/360.
Comprehensive understanding of digital media marketing principles, best practices, and current trends.
Proven ability to achieve measurable results through paid digital media campaigns.
Advanced analytical skills with the capacity to interpret data and generate actionable insights.
Proficiency in digital media analytics tools such as Google Analytics.
Strong project management and organizational skills, with the ability to manage multiple priorities concurrently.

Preferred

Experience in eCommerce and/or retail is advantageous.

Benefits

Base Pay range for this role is $99,500 - $123,000 annually.
Annual bonus eligible
Home office base pay ranges are based on the Denver market.
We target most new hire offers toward the lower end of the listed range, but more demonstrated experience, knowledge and skills may result in a higher starting rate.
Beyond Base Pay: Home office positions are eligible for consideration for an annual bonus, based on total company performance. Amounts vary by role and are based on a percentage of eligible earnings for the fiscal year.

Shane Co.

Shane Co. is your friend & jeweler.Since 1929, the Shane family has been dedicated to helping our customers with their biggest life moments. We take pride in creating jewelry that we know you can pass down for generations. Our multi-generational relationships allow us to source the most beautiful gemstones on Earth, and we only pick the best of the best. We offer endless ways to personalize your jewelry, whether it’s with an engraving, a birthstone, or a meaningful charm. No matter what, we’ll help you pick the perfect piece that comes with our unmatched free lifetime warranty, free express shipping, and free 60-day returns. Once you purchase jewelry from Shane Co., we’ll always be here for you, because we’re in it for life too.We believe everyone deserves a personal jeweler whether you’re shopping in-store or online, because everybody is made to shine.

Founded in 1929

Englewood, Colorado, USA

1.1K employees (342 in marketing)

www.shaneco.com