Responsibilities

• Drive RTW's social media strategy across LinkedIn, X (Twitter), and Instagram, applying the distinct role of each platform: LinkedIn for targeted institutional audiences, X for broad reach and real-time biotech engagement, and Instagram for culture and brand building.
• Function as a true social media native: stay ahead of algorithm changes and format-specific best practices, and apply that knowledge independently. Within established brand guardrails, make operational platform decisions autonomously; escalate to the Director of Communications any decision involving executive positioning, portfolio companies, investment themes, or compliance sensitivity.
• Develop and manage a monthly social content calendar and maintain consistent, high-quality publishing across RTW's firm account and select executive channels.
• Demonstrate fluency in digital media KPIs across organic social, paid campaigns, email, and web, including reach, engagement rate, CTR, CPM, conversion, and earned share of voice.
• Plan, execute, and optimize paid social campaigns across LinkedIn and X, including A/B testing across creative formats, copy, and audience segments.
• Own campaign KPIs end to end: define goals, monitor performance, manage budgets, and deliver regular reporting with actionable optimization recommendations.
• Own the RTW website in its entirety: content management, design updates, vendor relationship management, UX improvements, and GA4-driven content and conversion recommendations.
• Own RTW's SEO and GEO (generative engine optimization) strategy, ensuring the site is optimized for both traditional search and AI-powered discovery tools.
• Launch and manage RTW's content subscription and marketing platform, including audience segmentation, subscriber journey design, and email marketing campaigns, ensuring full compliance with CAN-SPAM, GDPR, and Reg FD.
• Track and report on email performance metrics including open rates, CTR, and list growth, with recommendations for ongoing optimization.

Requirements

• Bachelor's degree required.
• 5 or more years of experience in digital media, social media strategy, or content marketing, preferably in healthcare, biotech, financial services, or B2B professional services.
• Demonstrated expertise as a true social media native: deep knowledge of platform algorithms, content formats, and engagement best practices across LinkedIn, X, and Instagram, with the ability to identify trends and adapt strategy independently.
• Strong digital media analytics fluency: comfortable defining KPIs, building performance dashboards, and translating data into strategic recommendations across social, paid, email, and web.
• Experience with Google Analytics 4 (GA4) for web analytics, content, UX, and SEO recommendations.
• Familiarity with SEO and generative engine optimization (GEO) best practices.
• Website content management experience, including end-to-end ownership and vendor relationship management.
• Experience coordinating video production or podcast pipelines with external producers.
• Graphic design fluency in Canva or equivalent.
• Exceptional written communication skills for sophisticated professional, scientific, and investor audiences.

Preferred

• Experience with HubSpot or equivalent a plus.
• Experience in digital health, biotech, life sciences, or financial/investment communications preferred.
• Familiarity with compliance-sensitive content environments (SEC, FINRA, Reg FD, or pharma/healthcare regulatory frameworks) preferred.

Benefits

• comprehensive benefits package, including medical and life insurance, retirement plans, tax-free savings options, and access to additional healthcare programs.