Responsibilities

• Own performance of paid media channels (Meta, Google, TikTok & Programatic), including budget allocation, optimization, and testing
• Drive lead volume and efficiency across all locations
• Manage and hold external platform partners accountable to performance goals
• Build and maintain performance reporting and dashboards
• Analyze results by market, campaign, and cohort to identify opportunities for growth
• Partner cross-functionally on CRM, lead flow, and conversion optimization
• Provide input on creative strategy based on performance data

Requirements

• 5–8 years of experience in digital or performance marketing
• Proven experience managing and optimizing paid media campaigns (Meta + Google + TikTok required)
• Strong analytical mindset with the ability to translate data into action
• Experience in multi-location, franchise, or high-growth environments preferred
• Comfortable working in a fast-paced, build-as-you-go environment

Preferred

• Experience with CRM integration and lead optimization
• Experience working in a franchise or multi-location environment (preferred)