Digital Media Director

Michigan, USA (Unknown)

$75K/yr – $150K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the digital media program across five dealerships and a marine division, consolidating planning, buying, and execution to drive new/used car sales, service, parts, and rentals.

  • Growth Ownership: Build and own SEM, SEO, AI-driven, retargeting, streaming TV, and internet video campaigns across a multi-brand portfolio.
  • Platform & Vendor Consolidation: Replace external agencies by bringing buying, implementation, and analytics in-house, with Google accounts and social media governance.
  • Measurement & Optimization: Use Google Analytics to track performance, optimize channels, and report impact on dealership-wide revenue goals.

Job Description

Responsibilities

  • This position would serve all 5 of our dealerships and marine business.
  • This job would focus on digital medial to help improve the sales of new and used cars, service, parts, body shop, and rental.
  • We want someone with knowledge in buying, implementing and managing , Google accounts, social media.
  • SEM, SEO, Ai, retargeting ads, streaming television, internet video, Google analytics . etc.
  • there’s a lot to this job and this goal is to replace our outside vendors that service all dealerships and marina and bring it under our own internal management and control.

Requirements

  • knowledge in buying, implementing and managing , Google accounts, social media. SEM, SEO, Ai, retargeting ads, streaming television, internet video, Google analytics . etc.

Benefits

  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
  • Wellness resources
Jim Riehl's Friendly Automotive Group logo

Jim Riehl's Friendly Automotive Group

Jim Riehl's Friendly is a new 2016-2017 Jeep, Dodge, RAM Chrysler dealer in Lapeer serving Rochester Hills, Saginaw and Flint MI with auto repair, parts & finance.

Lapeer, Michigan, USA
40 employees (4 in marketing)

Traffic Signals

Monthly Visitors
3.7K
Monthly Google Ads Budget
$24.2K
Traffic Source Mix
Search
22.5%
Direct
49.1%
Referral
6.1%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
3 (8% of company)