Digital Media Coordinator

Worcester, MA (On-site)

$40K/yr – $45K/yrEntry Level3+ years expFull time

Posted 17 hrs ago

Job Summary

Own day-to-day social media operations, content creation, and digital campaigns across platforms, with reporting to optimize engagement and support marketing initiatives.

  • Manage social channels and content calendars
  • Produce video and graphic content for campaigns and events
  • Analyze analytics and adapt strategies

Job Description

Responsibilities

  • Manage day-to-day operations of all team social media platforms
  • Develop and execute social media content calendars and posting strategies
  • Create engaging written, graphic, and video content tailored to each platform
  • Monitor trends, fan engagement, and platform analytics to optimize performance
  • Assist with live event coverage including games, practices, community events, and special appearances
  • Maintain consistent brand voice and messaging across all digital channels
  • Maintain and update team website content including news stories, promotions, schedules, ticket information, and sponsor integration
  • Ensure website information remains current, accurate, and visually engaging
  • Coordinate landing pages and digital campaign support as needed
  • Monitor website analytics and user engagement metrics

Requirements

  • Bachelor’s degree in Digital Media, Marketing, Communications, Graphic Design, Video Production, or related field preferred
  • 1–3 years of experience in digital media, social media, sports, or entertainment preferred
  • Strong understanding of major social media platforms and digital trends
  • Experience with Adobe Creative Suite, video editing software, and content creation tools
  • Familiarity with website CMS platforms and digital advertising platforms preferred
  • Strong communication, creativity, and time management skills
  • Ability to work nights, weekends, and holidays as required by the event schedule
Worcester Railers HC logo

Worcester Railers HC

A new era of professional hockey has begun in the heart of the Commonwealth! Founded in 2016, Worcester Railers HC is introducing a new way to be part of professional hockey in North America. Taking its cue from the European sporting club model, Railers HC is more than just a game-night experience. We want our fans to be members and partners in all that we do. Our goals are to win on the ice and bring a Kelly Cup Championship to Worcester while serving as a national ambassador of our city/region, contributing to the local economy, enhancing the quality of life for everyone in central Massachusetts. Our goal is to provide year-round entertainment and social events that revolve around the team, the community our members and our region. We’ll all be a part of the HC’s success. Are you in?

Founded in 2016
Worcester, Massachusetts, USA
83 employees (28 in marketing)

Salaries

Posted range

$40K/yr – $45K/yr

Taken straight from the job posting.

See all Worcester Railers HC salaries

Marketing Team

Marketing Team Size
20 (24% of company)
Median Career Experience
4 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
17K
Monthly Google Ads Budget
$27
Traffic Source Mix
Search
31.6%
Direct
50.9%
Referral
5.5%
Social
11.2%
Paid
0.7%

Headcount Trend

Current headcount: ~83

Recent News

Worcester Railers HC logo

Digital Media Coordinator

Worcester Railers HC · Worcester, MA · On-site