Responsibilities

• The Paid Media Strategist serves as the subject matter expert and strategic owner of paid media performance across a portfolio of clients
• This role is primarily focused on Paid Search and Paid Social Advertising and may also involve Programmatic Display and other third-party platforms
• The Strategist is responsible for translating client business objectives into paid media strategy, independently diagnosing performance, developing and optimizing campaigns, establishing testing roadmaps, and identifying opportunities for growth both within and across channels
• Successful candidates will combine deep hands-on platform expertise with broader strategic thinking
• We are looking for someone who can determine what the strategy should be, not simply execute a strategy developed by someone else
• Develop, implement, and continuously optimize Paid Search and Paid Social strategies across a variety of client types and business models
• Build appropriate campaign and account structures across Search, Shopping, Performance Max, Demand Gen, and other relevant campaign types
• Understand when automated campaign types, bidding strategies, and audience expansion should or should not be used
• Develop cross-channel media plans that define the specific role of Google, Meta, LinkedIn, TikTok, and other relevant platforms within the customer journey
• Recommend and continuously manage budget allocation based on business objectives, marginal performance, customer acquisition economics, and channel opportunity

Requirements

• Bachelor's degree or equivalent professional experience
• 3+ years of hands-on paid media experience at a digital marketing agency or similarly complex multi-client environment
• Demonstrated experience independently owning paid media strategy, not solely executing campaigns or recommendations developed by others
• Deep working knowledge of Google Ads, including Search, Shopping, and Performance Max
• Hands-on experience with at least one major Paid Social platform, preferably Meta
• Experience managing meaningful paid media budgets and making independent budget-allocation decisions
• Demonstrated ability to diagnose account performance and explain the underlying causes of performance changes
• Strong understanding of conversion tracking, attribution, and digital measurement
• Experience developing structured campaign, creative, or audience testing programs
• Ability to translate platform data into clear business recommendations

Benefits

• Logical Benefits
• Medical, Dental, Vision, Short-Term Disability, and Life insurance
• 401(k) plus match, to help plan for your future
• Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days
• Flexible Fridays
• Option to work completely remote
• Access to senior management and mentoring opportunities
• Optional COVID safe company gatherings
• Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company