Digital Media Coordinator

Waco, TX (Hybrid)

$20/hr – $25/hrEntry Level2+ years expPart time

Posted 2 months ago

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Job Summary

Drive KWBU’s digital presence and revenue by owning website, social, and monetization programs that grow audience and underwriting leads.

  • Website & Social: Oversee daily site updates, event listings, and cross-platform posting to boost engagement.
  • Monetization & Analytics: Innovate podcast ads, sponsorships, and affiliate opportunities while tracking ROI and reach.
  • Distribution & Reporting: Maintain podcast publishing, newsletter cadence, and metrics that inform digital strategy.

Job Description

Own the station’s digital footprint by coordinating website content, social media, and monetization initiatives to grow engagement and revenue.

  • Website & Content: Coordinate, update, and optimize KWBU's site with fresh daily content, events, underwriting opportunities, and listener resources.
  • Social & Campaigns: Manage social media integration across platforms, creating posts, stories, and reels to grow followers and promote on-air shows, events, and fundraising.
  • Monetization & Analytics: Lead digital monetization efforts and analyze opportunities for boosting, developing new digital media campaigns, and reporting on metrics like traffic and underwriting leads.
KWBU 103.3 FM Waco's NPR Station logo

KWBU 103.3 FM Waco's NPR Station

KWBU was founded in 1978 under the name KCTF and was a television station. The station did not broadcast locally until 1994 when it moved to the campus of Baylor University. In 2000, the station changed its name to KWBU, became a dual license TV and radio station, and began broadcasting NPR programming in the greater Waco area. At the time, McLennan County was the largest un-served metropolitan market by NPR in the country.In 2010 the television side of KWBU had to close its doors due to budget shortfalls. Radio operations continue to this day!We are in the midst of the most profound information revolution of all time --- the implications for understanding our world and its communities are boundless. KWBU and NPR are at the forefront of this revolution. We seek to clarify and reveal our universe to create a window to the future.103.3 FM runs national segments from NPR and also carries local news segments to serve the greater Central Texas area. These local segments range from the Business Review, produced by Baylor University's Hankamer School of Business, to Dot Org, a segment profiling various non-profits around the McLennan County area.KWBU 103.3 FM is a non-profit station and receives funding support from those who are member/listeners of the station, program sponsorships from businesses in Greater Waco, support from the Public Broadcasting Corporation, and it's long standing partnership with Baylor University. Membership is the most important source of 103.3 FM's budget. For additional information on how to become a member or for KWBU 103.3 FM schedules, programs, news and staff information, please visit kwbu.org.

Founded in 2000
Waco, Texas, USA
12 employees (5 in marketing)

Traffic Signals

Monthly Visitors
11.3K
Traffic Source Mix
Search
30.1%
Direct
47%
Referral
6.5%
Social
14.9%
Paid
1.4%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
4 (33% of company)