Responsibilities

• Measure and report performance of all digital marketing campaigns
• Suggest and implement direct marketing methods to increase profitability
• Ensure incoming leads reach appropriate internal customer in a timely manner
• Contribute to company web presence to boost brand awareness and positive ratings
• Maintain a strong online company voice through social media with a goal of achieving positive reviews
• Collaborate with internal teams to enhance landing pages and enhance user experience
• Evaluate end-to-end customer experience across social medial platforms
• Collaborate with vendor partners.
• Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate
• Write content for blogs and forums by working with department heads to identify the most appropriate blogs while maintaining relationships with key bloggers
• Obtain and utilize images and/or video to enhance digital media content as needed
• Monitor social media for potential threats and/or opportunities
• Adhere to, support and promote the ACF vision and mission statements
• Assists with the following marketing functions:
• Reviews literature for current marketing project by comparing to previously used marketing materials. Remain informed of materials used by competitive companies
• Coordinate with logo artist and print vendors for multimedia packages such as letters, brochures, displays, presentations
• Coordinate Company booth or exhibits at trade and community fairs
• Draft advertising text and layouts and presents to sales manager for review and approval
• Draft sales quotation templates and sales tools
• Web page content contributions

Requirements

• Associate’s degree in marketing or a related field, 3-5 years of directly related work experience, or combination of direct experience and education
• Proven work experience in digital marketing
• Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Working knowledge of Photoshop, Premiere Pro, Audacity or other media editing software
• Writing: will need to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
• Creativity: Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Research: Know what competitors are doing and what new measurement tools are being use.
• Problem-Solving: figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues.
• Interpersonal Skills: Being friendly and approachable online is necessary.
• Work environment requires exposure to computer screen, typing/mouse usage, climbing, and extended periods of sedentary work. Position requires driving occasionally to pick-up marketing material.
• Ability to lift materials up to 10-15 pounds

Preferred

• Working knowledge of HTML, CSS, and JavaScript development and constraints.