Responsibilities

• Assist in developing and implementing a comprehensive social media strategy including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Identify emerging trends and innovative content opportunities.
• Plan, schedule, and publish timely, mission-aligned content.
• Write clear, compelling copy aligned with the YMCA’s brand voice.
• Edit and proofread all content for accuracy and consistency.
• Develop and edit written copy for marketing materials including flyers, signage, program promotions, and digital communications.
• Support program directors in developing promotional materials such as flyers, signage, digital graphics, and communications that promote YMCA programs, events, and initiatives.
• Capture and produce high-quality, engaging photo and video content.
• Work independently in the field to identify storytelling opportunities.
• Maintain brand consistency across all digital platforms.

Requirements

• Bachelor’s degree preferred or equivalent experience.
• Must be at least 21 years of age.
• Minimum of 1 year of experience in social media or digital content creation.
• Strong writing, editing, storytelling, interviewing, and listening skills.
• Experience with photography, videography, and editing software.
• Ability to work independently and as part of a team.
• Understands that the YMCA is a public accommodation committed to compliance with the Americans with Disabilities Act (ADA).
• Bloodborne Pathogens Training (or equivalent approved by the YMCA)
• Mandatory Child Abuse Reporting Certification
• Emergency Procedures Training