Responsibilities

• developing and executing digital strategies
• managing online content
• implementing digital marketing campaigns
• cultivating the college's online presence
• conducting content research
• analyzing media trends
• creating digital communication materials
• coordinating projects
• collaborating with various departments to ensure impactful messaging and engagement across all platforms

Requirements

• Strong Analytical Skills and the ability to assess the effectiveness of campaigns and strategies
• Excellent Communication skills to produce compelling content and effectively engage with diverse audiences
• Expertise in Digital Strategy and Digital Marketing for building and enhancing the institution’s online presence
• Proficient Project Management skills to coordinate multiple initiatives and meet deadlines effectively
• Proficiency in tools and platforms for digital communications (e.g., social media, email campaigns, and analytics tools)
• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field required

Preferred

• Experience in higher education or non-profit sectors is a plus