Responsibilities

• Plan, build, and traffic paid media campaigns across programmatic display, video, and connected TV, paid social, and paid search, on time and on budget.
• Manage day-to-day campaign execution including pacing, bid and budget management, audience targeting, creative trafficking, and mid-flight optimization.
• Operate fluently across managed-service and self-serve buying platforms, and bring a point of view on which channels and tactics fit each client’s goals.
• Turn Public Affairs account team objectives into concrete media plans, flighting, and budget recommendations.
• Build and manage campaign reporting, turning performance data into clear PowerPoint deliverables that account teams and clients can act on.
• Hold fast turnaround times without sacrificing accuracy. Same-day launches are routine here, not the exception.
• Partner with and help develop junior analysts on reporting, data pulls, and campaign support, so coverage never depends on a single person.
• Collaborate with Public Affairs account teams across sectors, from healthcare to technology to defense, to align paid media with broader client strategy.
• Manage media and data vendor relationships, and flag where the current stack helps or limits what FTP can deliver.
• Track platform changes, ad policy shifts, and emerging formats including creator and influencer, connected TV, and retail media, and bring recommendations back to the team.

Requirements

• Bachelor’s degree from an accredited university or equivalent experience
• 3-5 years of hands-on paid media buying experience, ideally including advocacy, public affairs, political, or issue campaigns
• Hands-on experience with programmatic DSPs, paid social ad managers (Meta, LinkedIn, X, TikTok), and paid search platforms
• Strong command of audience targeting, pixel and conversion tracking, UTM discipline, and campaign measurement
• Comfort building campaign reports and translating performance data into clear PowerPoint deliverables
• Fluency in Microsoft Office, especially Excel for budget pacing and reconciliation
• Demonstrated ability to effectively and independently manage multiple projects
• Effective interpersonal skills
• Genuine interest in how paid media drives public policy and advocacy outcomes, not just clicks and impressions
• Independent, strategic thinking, and creative problem-solving skills

Preferred

• Experience working with managed-service media partners alongside self-serve programmatic platforms
• Experience with connected TV, online video, or creator and influencer campaigns

Benefits

• Generous PTO policy of 4 weeks per year
• Competitive coverage for employees and families Medical/Dental/Vision insurance
• 3 months paid Maternity/Paternity
• 401K plan with traditional and Roth options
• $80 monthly phone stipend
• Opportunities to enroll in Flexible Spending accounts and Commuting accounts
• Company paid basic life insurance of $50,000, long-term disability, and short-term disability coverage
• Company paid access to a wide range of health and well-being resources and services including telephonic counseling, legal advice, and other services