Digital Media Buyer

Syracuse, NY (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end digital media campaigns across multiple client accounts, collaborating with strategists, analytics, and media buyers to drive KPI-driven results. Focus areas include planning, buying, pacing, optimization, reporting, and client coordination.

  • Lead multi-channel campaign setup and optimization across Google, Paid Social, and Programmatic streams
  • Partner with Analytics for accurate tracking and measurement to inform optimization
  • Collaborate with internal teams to align campaigns with broader marketing objectives

Job Description

Responsibilities

  • Building, managing, optimizing, and reporting on digital media campaigns across multiple client accounts.
  • You'll work closely with Digital Strategists, Analytics, and fellow Media Buyers to ensure campaigns are executed accurately, efficiently, and in alignment with client goals.
  • Buying, Pacing & Optimization
  • Build and launch digital campaigns across multiple advertising platforms.
  • Execute media buys across Google, Paid Social, and Programmatic platforms while monitoring and optimizing campaigns to meet client KPIs.
  • Monitor campaign pacing, budgets, and performance, making proactive optimizations throughout the campaign lifecycle.
  • Troubleshoot delivery issues and communicate opportunities or concerns.
  • Manage client media budgets and assist with monthly media billing for assigned accounts.
  • Reporting & Insights
  • Analyze campaign performance and provide insights that help inform optimization strategies and client reporting.

Requirements

  • You have strong experience. You bring 2+ years of hands-on digital media buying experience across multiple platforms, including Google, Paid Social, and/or Programmatic.
  • You understand campaign performance. You have experience working with analytics, attribution, and measurement systems and understand how they support campaign optimization.
  • You're detail-oriented. You have excellent organizational skills and strong written and verbal communication skills.
  • You're analytical. You enjoy digging into campaign performance, identifying trends, and making data-driven recommendations.
  • You're collaborative. You enjoy working cross-functionally and thrive in a team-oriented environment.
  • You're eager to learn. You're motivated to expand your platform expertise, stay current on industry trends, and continuously improve your skills.
  • You're thrive in a fast-paced environment. You’re adaptable, organized, and energized by working on multiple accounts and initiatives.
  • A Bachelor's degree from an accredited four-year institution is required.
  • Google Ads and Google Analytics certifications are required.
  • Experience with Looker Studio is a plus.

Preferred

  • Experience with Looker Studio is a plus.

Benefits

  • Hybrid work – split your week between working in our office or at home
  • Generous PTO policy, including flex time
  • Paid parental leave
  • Medical, vision, dental benefits
  • Resources for savings and investments such as our 401(k) plan with company match
  • Company-sponsored events and swag
  • Dog friendly work environment
  • Opportunities to learn, develop, network, and connect
Pinckney Hugo Group logo

Pinckney Hugo Group

3.8 Glassdoor

Pinckney Hugo Group is a full-service integrated marketing communications firm providing strategic solutions for clients in a broad range of industries. The firm is a member of the American Association of Advertising Agencies (4A’s), a Google Premier Partner and a Facebook Business Partner. Pinckney Hugo Group was named one of the Best Companies to Work For in New York State four times and has been included on Inc. magazine’s list of the 5,000 fastest-growing private companies in America eight times. PHG services:Branding•Brand Development & Positioning•Brand Narratives & Storytelling•Brand Identity DesignContent, Communities & Communications•Public Relations & Media Relations•Internal Communications•Corporate Communications•Corporate & Sales Presentations•Social Marketing•Social Monitoring & Community Management•Infographics•Business ConsultingCustomer Engagement/Sales Enablement•Direct Marketing•Email Campaigns•Shopper Marketing•Loyalty Programs•Lead Generation ProgramsDigital•Websites, Microsites & Landing pages•Site Optimization•User Experience (UX) Design & Prototyping•UI Design•Apps & Online Tools•Augmented Reality•Virtual Reality•AI•SEO StrategiesExperiential Design•Customer Experience•Promotional Displays•Trade Shows•KiosksMarketing & Creative•Creative Concepting•Buyer’s Journey Development•Creative Copywriting•Advertising•Brand Activations ContentMedia•Google Advertising Platforms•Social Media Advertising•Lead Generation•Retargeting•Traditional Media•Media AuditingResearch & Insights•Google & Social Analytics•Industry & Peer Audits•Qualitative Research•Quantitative Research•Industry Resources•User/Personal DevelopmentVideo•Animation•Drone•Editing•3D Animation•Production & Filming•Script & Storyboard DevelopmentLearn more:•twitter.com/pinckneyhugo•facebook.com/pinckneyhugo•instagram.com/pinckneyhugo•youtube.com/pinckneyhugo

Founded in 2002
Syracuse, New York, USA
100 employees (59 in marketing)
72% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
25.8%
Direct
48.7%
Referral
12.4%
Social
11.7%
Paid
1.3%

Headcount Trend

Current headcount: ~100

Marketing Team

Marketing Team Size
30 (30% of company)
Median Career Experience
10 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
2

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