Responsibilities

• Own strategy, build, launch and daily optimization of paid campaigns across Meta, Google Search, Performance Max, YouTube and emerging channels.
• Manage budget allocation and pacing across all nine club locations, shifting spend toward the markets and campaigns delivering the strongest return.
• Build and maintain audience strategy: geo-targeting by location catchment area, lookalikes, retargeting pools, and seasonal audience segments.
• Run a continuous testing program across creative, copy, audience, placement, offer and landing page, with documented results.
• Manage local and non-digital paid channels as needed — local publications, sponsorships, boat shows and events.
• Own bid strategy, negotiation and vendor relationships for any media placements.
• Own the full measurement stack: Google Analytics 4, Google Tag Manager, Meta Pixel and Conversions API, call tracking and offline conversion imports.
• Ensure every lead source is correctly tagged and attributed from first click through to membership sale.
• Build and maintain leadership dashboards covering spend, leads, cost per lead, cost per acquisition, and pipeline by location.
• Deliver weekly performance snapshots and a monthly deep-dive with recommendations to the Director of Marketing and CMO.

Requirements

• 2–5 years managing paid digital media with direct, hands-on account ownership — agency or in-house.
• Demonstrated experience managing meaningful monthly ad spend and accountable for cost-per-acquisition targets.
• Deep working knowledge of Meta Ads Manager and Google Ads, including campaign structure, audience building and bid strategy.
• Hands-on proficiency with GA4, Google Tag Manager and conversion tracking implementation — able to build and debug tracking without outside help.
• CRM experience, ideally HubSpot, including automations, field structure and reporting.
• Comfort building landing pages and making website edits in a CMS such as WordPress.
• Strong analytical skills and fluency in spreadsheets; able to turn platform data into a clear recommendation.
• Ability to explain technical performance issues in plain language to non-technical stakeholders.

Preferred

• Multi-location or franchise marketing experience, especially managing geo-segmented budgets
• Experience marketing subscription, membership or recurring-revenue businesses
• Local SEO and Google Business Profile management at scale
• Marine, hospitality, resort, club or luxury lifestyle category experience
• Google Ads and Meta Blueprint certifications
• Basic HTML, CSS or scripting ability for tracking and site fixes