Responsibilities

• Own campaign setup, trafficking, and launch with LinkedIn as the primary platform, proficiency in the following:Build and optimize campaigns
• Develop audience segments leveraging LinkedIn’s firmographic, job function, seniority, and account targeting to reach specific buying personas within target accounts
• Integrate LinkedIn campaigns with ABM platforms to align media delivery with account intent signals and buying stage
• Monitor and optimize delivery, engagement, lead quality, and cost metrics; proactively identify and resolve underperformance
• Design and execute A/B tests across creative, audience, and bidding strategies
• In addition to LinkedIn, candidate may be assigned to build and run campaigns in Reddit, Meta, TikTok, etc.
• Manage audience targeting, creative rotation, bidding strategy, and budget pacing throughout the campaign lifecycle
• Monitor daily delivery and performance, flagging issues and implementing optimizations to maintain alignment with goals
• Contribute to cross-channel planning conversations where paid social intersects with other media efforts
• Pull platform data and synthesize performance into clear, client-ready reporting

Requirements

• 4 or more years of hands-on experience planning and buying paid social media
• Solid understanding of ABM as a B2B go-to-market strategy and how paid media supports pipeline generation
• Deep fluency in LinkedIn Campaign Manager, including B2B audience segmentation, matched audiences, lead gen forms, and campaign optimization within that environment
• Strong command of audience targeting methodologies including first-party data, lookalike audiences, and interest or behavioral segmentation
• Ability to manage multiple accounts simultaneously
• Accuracy and attention to detail
• Clear communication skills, both written and verbal, with the comfort to present work directly to clients
• Comfort working independently in a fully remote environment and managing your own workload across a part-time schedule

Preferred

• Experience running media beyond social, such as programmatic display, connected TV, or digital audio, including comfort operating within DSPs or managed service environments

Benefits