Responsibilities

• Plan, execute, and optimize digital advertising campaigns across programmatic, social, and search platforms.
• Monitor campaign performance and track results against established KPIs.
• Adjust bids, budgets, targeting, and creative rotations during live campaigns.
• Analyze campaign data and assist with reporting, insights, and optimization recommendations.
• Manage digital campaign tasks from kickoff through completion, ensuring timelines and deliverables are met.
• Troubleshoot platform, technical, and operational issues during the campaign lifecycle.
• Assist in maintaining vendor and media partner relationships, including partners such as Hulu, Peacock, and StackAdapt.
• Conduct research on advertising platforms, tools, audience opportunities, and emerging media trends.
• Support team best practices, process improvements, and operational efficiency.
• Ensure campaign work is completed accurately, on time, within scope, and within budget.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 0-2 years of experience in digital marketing, digital advertising, or media buying.
• Experience or familiarity with digital advertising platforms such as Google Ads, Meta, LinkedIn, and X.
• Understanding of programmatic, social, search, CTV, OLV, and display advertising.
• Strong analytical skills and ability to interpret campaign performance data.
• Familiarity with campaign optimization, conversion tracking, attribution, and reporting.
• Strong attention to detail, organization, and ability to manage multiple projects.
• Strong written and verbal communication skills.

Preferred

• Experience with political campaigns, advocacy organizations, or political communications.
• Familiarity with DSPs, SSPs, and publisher or vendor integrations.
• Knowledge of audience segmentation, targeting strategies, and media planning tools.
• Understanding of supply path optimization.
• Ability to translate campaign performance into clear insights for internal teams and clients.