Responsibilities

• Plan and execute paid digital campaigns across social, search, display, video, and programmatic channels aligned with campaign goals.
• Set up, manage, and optimize ad buys in platform UIs and ad management tools (Meta Ads Manager, Google Ads, X, DV360, DSPs, etc.).
• Develop audience targeting strategies (lookalike, interest, behavioral, CRM onboarding) and implement A/B tests for creatives, messaging, and targeting.
• Monitor performance daily; adjust bids, budgets, and creatives to meet KPIs (CPA, CTR, conversion rates, ROAS, engagement).
• Build campaign tracking and reporting: UTM tagging, conversion pixels, and attribution checks.
• Produce clear performance reports and actionable insights for internal staff and external stakeholders.
• Coordinate with creative, communications, and data teams to align messaging, landing pages, and follow-ups.
• Maintain compliance with platform policies and campaign/ad legal guidelines.
• Stay current on platform features, policy changes, and political ad requirements.

Requirements

• Practical experience with Meta Ads Manager and Google Ads; familiarity with programmatic platforms or DSPs a plus
• Strong analytics skills: ability to interpret metrics, run A/B tests, and translate results into optimizations
• Basic knowledge of tracking, pixels, UTM parameters, and conversion measurement
• Comfortable working in fast-paced, deadline-driven political environments
• Excellent communication skills; able to present performance and recommendations clearly
• Commitment to Republican/conservative political values or working priorities (campaign/job-specific)

Preferred

• 1–2 years direct experience buying and optimizing paid digital media (agency, campaign, or in-house)
• Experience with CRM/advertising integrations, voter data, or CTV/connected TV buys
• Experience using analytics platforms (Google Analytics, Tableau)
• Familiarity with compliance requirements for political advertising on major platforms
• Bachelor’s degree in marketing, political science, data analytics, or related field

Benefits

• Standard benefits: health, paid time off, professional development
• Opportunities for rapid growth and increased responsibility