Responsibilities

• Lead "hands-on-keyboard" activation across all major digital channels, including Paid Social (Meta, LinkedIn, TikTok, et al.), Programmatic (Display, Video, CTV/OTT, Audio, et al.), and Paid Search (Google, Bing).
• Maintain deep technical proficiency in Demand Side Platforms (DSPs), social ad managers, and emerging retail media networks (e.g., Amazon, Walmart Connect).
• Lead the RFP process by identifying, organizing, and negotiating cost-effective and scalable agreements with media vendors to ensure optimal placement and value for clients.
• Interpret platform campaign results into actionable insights, communicating pacing against goals and overall effectiveness to planners and/or clients through high-quality presentations and dashboards.
• Actively manage and optimize campaigns daily: adjusting bids, audiences, and creative headlines to maximize performance and hit strict KPI/ROI objectives.
• Oversee campaign reconciliation, billing, and post-buy analysis to ensure impeccable accuracy and budget adherence.
• Stay at the forefront of the industry by integrating emerging trends into daily workflows.
• Acts as steward of client budgets, with impeccable professional standards

Requirements

• 4-6 years of media planning and/or buying experience across multiple sectors and within all paid media formats
• Experience/expertise in buying platforms like Meta, Google, LinkedIn, and Campaign Manager 360
• Experience/expertise of web analytics and marketing tech tools, including Google Analytics 4
• Experience with SBMS, Strata, Advantage Media and/or similar agency buying tools
• Proficiency in all Microsoft Office programs

Preferred

• Digital platform certifications a plus