Responsibilities

• Plan, execute, and optimize digital advertising campaigns across programmatic (DSP,SSP), social, and search platforms with a high degree of accuracy.
• Analyze and report on campaign performance, including key metrics and optimization strategies.
• Manage digital campaigns from kickoff through completion with minimal oversight while maintaining strong execution standards.
• Help maintain and interact with vendor relationships (Hulu, Peacock, StackAdapt).
• Conduct research on advertising platforms and emerging opportunities.
• Assist in coordinating smaller campaign teams or project initiatives when needed.
• Ensure all projects are delivered on time, within scope, and on budget.
• Troubleshoot technical and operational issues throughout the campaign lifecycle.
• Contribute to team best practices, operational improvements, and innovation within the media department.
• Adjust bids, budgets, and mid campaign rotations.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• Minimum of 2 years in digital marketing or media buying with a deep understanding of the digital advertising ecosystem.
• Proven success managing large-budget campaigns and high-profile clients.
• Strong analytical skills with the ability to interpret campaign data and present insights clearly.
• Expertise in programmatic ad buying (CTV, OLV, Display).
• Proficiency with major social and digital ad platforms (Google Ads, Meta, LinkedIn, Twitter, etc.).
• Solid grasp of conversion tracking, attribution, and campaign optimization techniques.
• Foundational data interpretation and storytelling for clients.

Preferred

• Experience in electoral campaigns, advocacy organizations, or political communications.
• Knowledge of DSPs, SSPs, and publisher integrations.
• Familiarity with audience segmentation and media planning tools.
• Understanding of supply path optimization.