Responsibilities

• Handle day-to-day digital ad operations, including campaign set-up, creative upload, UTM attribution across multiple platforms including Meta Ads, Google Ads, The Trade Desk and DCM
• Own assigned campaigns independently, and monitor, troubleshoot, and optimize for efficiency, pacing, and performance
• Identify metrics/grains/dimensions and pull ad reporting tailored to requests
• Assist with onboarding 1P data segments into our programmatic DMP
• Interface and communicate with account executive team and translate strategy into actions within ad platforms
• Keep an ear to the ground of the ever changing digital ad landscape and provide insights and learnings to the greater team
• Analytics, Tracking & Attribution
• Work fluently across GA4 and legacy Google Analytics (UA)
• Support conversion tracking setup, QA, and debugging using Google Tag Manager
• Ensure accurate tracking of key actions across websites, landing pages, and paid media platforms

Requirements

• Bachelor’s degree with at least 1 year experience in running paid digital ads (agency experience preferred)
• Fluency in digital media concepts (e.g. CPM, CPC, bounce rate, reach, etc)
• Hyper-diligent organizational skills and attention to detail
• Competence in Excel/Sheets
• Enthusiasm for the digital ad industry and a willingness to continually learn
• This is a remote position, but will require work during West Coast timezones and will require work outside of standard office hours

Benefits

• office reimbursement stipend and company equipment including a computer