Digital Media Associate, Activation (External Agency Staff) at National Football League | New York City, NY | $35/hr – $42/hr

Digital Media Associate, Activation (External Agency Staff)

New York City, NY

$35/hr – $42/hrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own the NFL digital media activation and campaign QC workflow, coordinating with agencies and internal teams to plan, traffic, and optimize paid campaigns across NFL owned and partner inventory.

Own channel planning and execution across NFL owned sites and partner inventory to hit performance targets.
Coordinate with agencies on setup, trafficking, QA, and delivery of campaigns and pixels for flawless activation.
Turn campaign data into executive-ready insights and prepare status updates for stakeholders.

Job Description

Responsibilities

Digital Media Activation & Buying
Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display)
Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit)
Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives
Ad Operations & Trafficking
Responsible for working with agency in setting up campaigns of NFL-owned inventory and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels
Schedule and traffic NFL.com marketing/house display and preroll banner campaigns
Project Coordination & Campaign QC Operations
Support day-to-day project management of campaigns, including timeline tracking, asset routing, and coordination across internal teams, agencies, and media partners
Act as a key point of contact for status updates, helping keep stakeholders informed and deliverables on track