Digital Marketing/Communications Specialist II: Paid Media Trafficking — Ad Serving, Tagging & Creative Rotation

Responsibilities

• Creative Trafficking & Ad Serving
• Traffics display, video, native, and rich media creative into the ad server and buying platforms, verifying specifications, click-through URLs, and third-party tag integrity.
• Builds and maintains ad server placement structures, creative assignments, and ad associations aligned to campaign taxonomy and naming standards.
• Manages creative rotation and weighting across flights, executing scheduled swaps, sequencing, and dayparting as directed by the campaign plan.
• Generates and distributes trafficking sheets and ad tags to publishers and confirms correct implementation prior to launch.
• Retrieves, versions, and stores creative assets so the correct materials are in market at all times.
• Tag & Pixel Management
• Implements and validates conversion pixels, floodlight tags, and event tracking in coordination with Marketing Technology and web teams.
• Audits tag placement across landing pages and site templates, identifying missing, duplicated, or misfiring tags.
• Maintains tag documentation mapping each tag to its campaign, conversion event, and owner.

Requirements

• Bachelor's degree in related discipline and 2 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field.
• Hands-on ad trafficking experience in an ad server such as Campaign Manager 360, or comparable third-party ad serving experience.
• Experience resolving delivery and impression discrepancies with publishers or platforms.
• Experience working with agencies, publishers, and vendors on technical troubleshooting.
• Attention to detail; treats trafficking accuracy as non-negotiable and catches errors before they reach market.
• Problem solving; works discrepancies methodically to root cause rather than stopping at the symptom.
• Process discipline; follows and documents trafficking procedures consistently.
• Communication; explains technical issues clearly to marketing partners and vendors.
• Focuses on execution; manages concurrent trafficking requests against firm launch deadlines.
• Proficiency with an ad server such as Campaign Manager 360 and familiarity with third-party ad servers and rich media vendors.

Benefits

• A competitive salary and top-notch bonus plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.