Responsibilities

• The Digital Marketing / Communications Specialist II owns ad serving and trafficking operations for paid media. This role traffics creative and tags into the ad server and buying platforms, manages creative rotation and weighting across flights, and resolves delivery and impression discrepancies between the ad server, publishers, and buying platforms. Every paid media campaign depends on this work being correct before launch and monitored after it.
• As ad serving moves in-house, this role is accountable for ad-serving hygiene and for the operational discipline behind the ad-serving vendor investment: clean placement structures, accurate tag implementation, retired trafficking sheets, and reconciled delivery counts. Specialist II coordinates with the Activation Senior Specialist on launch sequencing, with Marketing Technology and web teams on site tag implementation, and with publishers and ad-serving vendors on technical troubleshooting.
• Creative Trafficking & Ad Serving
• Traffics display, video, native, and rich media creative into the ad server and buying platforms, verifying specifications, click-through URLs, and third-party tag integrity.
• Builds and maintains ad server placement structures, creative assignments, and ad associations aligned to campaign taxonomy and naming standards.
• Manages creative rotation and weighting across flights, executing scheduled swaps, sequencing, and dayparting as directed by the campaign plan.
• Generates and distributes trafficking sheets and ad tags to publishers and confirms correct implementation prior to launch.
• Retrieves, versions, and stores creative assets so the correct materials are in market at all times.
• Tag & Pixel Management
• Implements and validates conversion pixels, floodlight tags, and event tracking in coordination with Marketing Technology and web teams.

Requirements

• Bachelor's degree in related discipline and 2 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field.
• Hands-on ad trafficking experience in an ad server such as Campaign Manager 360, or comparable third-party ad serving experience.
• Experience resolving delivery and impression discrepancies with publishers or platforms.
• Experience working with agencies, publishers, and vendors on technical troubleshooting.
• Attention to detail; treats trafficking accuracy as non-negotiable and catches errors before they reach market.
• Problem solving; works discrepancies methodically to root cause rather than stopping at the symptom.
• Process discipline; follows and documents trafficking procedures consistently.
• Communication; explains technical issues clearly to marketing partners and vendors.
• Focuses on execution; manages concurrent trafficking requests against firm launch deadlines.
• Proficiency with an ad server such as Campaign Manager 360 and familiarity with third-party ad servers and rich media vendors.

Benefits

• A competitive salary and top-notch bonus plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.