Director, Media Operations

New York City, NY (Unknown)

$114K/yr – $153K/yrDirector/Executive6+ years expFull time

Posted 2 days ago

Job Summary

You will own the end-to-end ad verification strategy and technical execution, leading campaign tagging, data integrity, and partner collaborations across platforms and vendors.

  • Own site tagging frameworks and cross-channel taxonomies
  • Oversee integration across ad serving, measurement, and analytics platforms

Job Description

Responsibilities

  • Campaign & Technical Support
  • Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to meet or exceed clients' objectives
  • Work closely with internal teams, external partners and clients to ensure that appropriate creative assets and media tags are received and distributed correctly
  • Act as a subject matter expert for all technical issues involved in running digital ad campaigns (including ad tag trafficking, data discrepancies, data tracking and taxonomy)
  • Maintain a deep understanding of the ad tech landscape (Ad Serving, Data Management, Identity Resolution, etc.) with a focus on interconnectivity and continuity
  • Experience and understanding of campaign management platforms including advanced knowledge of – Media Ocean (PRISMA, DDS), Google Campaign Manager (CM360), Google Ads, Facebook Ads Manager, and Programmatic DSPs (e.g. DV360, The Trade Desk, Yahoo)
  • Experience with tag management systems, data management platforms, attribution platforms, and/or web analytics systems (Ex. GA4) preferred
  • Experience with Kochava, Adjust, AppsFlyer, DV360, TTD preferred
  • Advanced setup & integrations across ad serving, tagging, and measurement platforms
  • Basic understanding of CAPI (Conversion API) and offline conversion integrations/uploads

Requirements

  • Bachelor’s Degree
  • 6+ years of industry experience
  • Proficient in MS office suite (MS Excel, MS Word, MS PowerPoint)
  • Expert in third-party ad servers and rich media technology (Google Campaign Manager (CM360), VAST/VPAID, DCO (Dynamic Creative Optimization), Rich Media, etc.)
  • Comfortable with technology and computers (e.g., Html coding)
  • Effective time management skills
  • Strong analytical and organizational skills

Preferred

  • Experience with tag management systems, data management platforms, attribution platforms, and/or web analytics systems (Ex. GA4) preferred
  • Kochava, Adjust, AppsFlyer, DV360, TTD preferred

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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Dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Salaries

Posted range

$114K/yr – $153K/yr

Taken straight from the job posting.

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Director, Media Operations

Dentsu · New York City, NY · Unknown