Responsibilities

• Own Our Web Experience: Manage Dash In and Splash In website content, page creation, promotional updates, campaign launches, and ongoing site improvements.
• Build High-Performing Landing Pages: Create and optimize landing pages, reusable templates, and promotional modules supporting campaigns, loyalty initiatives, new store openings, and other marketing priorities.
• Drive SEO & AEO: Lead day-to-day organic search optimization, including SEO audits, metadata, internal linking, page structure, local search content, schema, FAQs, and emerging AI-powered search opportunities.
• Optimize the Customer Journey: Identify friction, improve navigation and calls to action, and use conversion rate optimization and A/B testing to improve customer engagement and action.
• Turn Data Into Action: Monitor website traffic, organic search, engagement, conversion, and other KPIs to identify opportunities and recommend improvements.
• Collaborate Across Marketing: Partner with Brand, Creative, Loyalty, Performance Marketing, Analytics, technical teams, and agency partners to deliver seamless digital experiences.
• Support Digital Commerce: Maintain customer-facing content, imagery, promotions, and messaging across digital commerce platforms.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
• 3+ years of experience in website management, SEO, digital marketing, e-commerce, or a related field.
• Experience working with content management systems (CMS), website publishing platforms, landing pages, and campaign launches.
• Working knowledge of on-page SEO, local SEO, technical SEO fundamentals, and content optimization.
• Experience with web analytics and reporting tools such as Google Analytics and Google Search Console.
• Ability to analyze digital performance and translate insights into actionable recommendations.
• Strong project management, organization, and prioritization skills with the ability to manage multiple deadlines.
• Authorization to work in the U.S. (visa sponsorship or C2C opportunities not available at this time).
• Willing to submit to a pre-employment background check and driving record check in accordance with local, state, and federal laws.

Preferred

• Experience in consumer products, retail, food, or another customer-focused industry.
• Experience with HTML, CSS, and basic web development principles.
• Experience with conversion rate optimization, A/B testing, website personalization, and customer journey optimization.
• Familiarity with structured data, schema markup, and AI search optimization.
• Experience supporting third-party ordering, marketplace, or e-commerce platforms.

Benefits

• Financial Well-being: Employer 401(k) match (currently at 7%), health savings plan, and financial planning.
• Physical Well-being: Comprehensive health, vision, and dental plans tailored to meet the needs of our people and their families, even their pets!
• Paid Time Off: Vacation, sick, personal, community engagement, and parental leave for new parents.
• Work/Life Balance: Hybrid and flexible work environment, Employee Assistance Program, travel assistance, family life planning.
• Exclusive Discounts: Enjoy discounts on theme parks, Broadway shows, concerts, travel, shopping, dining, and wellness services.
• Education and Development Opportunities: 100% tuition reimbursement to support our team’s education goals, robust development programs, and certificate program assistance (up to 100% employer-paid).
• Competitive Salary: Competitive pay matched to DC Metro area.