Responsibilities

• Monitor and analyze performance across Google Analytics, Google Ads, HubSpot, and similar tools; provide actionable insights and optimization recommendations.
• Coordinate SEO/SEM efforts: apply SEO best practices to web content, contribute to keyword strategy, and work with external agencies to ensure alignment with marketing goals.
• Implement tracking and attribution standards: manage UTM parameters, campaign naming conventions, and Google Tag Manager for consistent reporting.
• Support marketing automation and lead management: execute email campaigns, nurture workflows in HubSpot, segmentation and list management, and prepare for Salesforce integration through data hygiene and attribution alignment.
• Streamline processes and ensure compliance: identify workflow gaps, improve efficiency, and maintain brand standards across all digital assets.
• Collaborate cross-functionally with design, sales, and IT teams to align digital initiatives with business objectives.
• Stay current on digital marketing trends (SEO, SEM, analytics, automation, testing) and contribute to special projects or strategic initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Professional experience in digital marketing and web analytics, including at least 2 years of hands-on work with SEO, paid search, and performance reporting.
• Experience with marketing automation, campaign execution, CRM management and strategy, preferably with HubSpot and Salesforce.
• Proficiency with analytics tools such as Google Analytics, Semrush, and dashboard platforms (e.g., Looker Studio).
• Familiarity with CRM systems (e.g., Salesforce) and lead management processes.
• Experience in web publishing and managing CMS platforms, particularly WordPress.
• Knowledge of Google Tag Manager and UTM tracking implementation.
• Experience creating and executing digital marketing assets, including email campaigns, social media, landing pages, and digital ad copy.
• Basic experience or familiarity with front-end development (HTML/CSS).
• Working knowledge of accessibility standards (e.g., WCAG).
• Experience improving marketing workflows or operational processes.
• Proven ability to collaborate cross-functionally with design, sales, and IT teams.
• Strong writing, editing, and organizational skills; detail-oriented.
• Ability to manage multiple projects in a deadline-driven environment.
• Proactive and adaptable in a fast-paced digital environment.
• Commitment to staying current on digital marketing trends and best practices.

Benefits

• Employee-focused culture
• Strong commitment to work-life balance
• 100% Remote work
• Flexible vacation
• Paid family care/sick leave
• Parental leave
• Comprehensive benefits
• 401k w/match