Responsibilities

• Support digital campaigns that promote undergraduate recruitment, enrollment, financial aid awareness, academic support and other Enrollment Management priorities.
• Translate campaign goals and staff direction into practical social content concepts, hooks, captions and calls to action.
• Assist with campaign planning, audience-focused messaging, content sequencing and implementation according to established calendars.
• Prepare, stage and schedule approved content across Instagram, Facebook, TikTok and other appropriate digital platforms.
• Track assigned deliverables, communicate progress proactively and identify potential delays or barriers before deadlines are missed.
• Plan, capture and edit short-form video for Reels, Stories and other mobile-first platforms.
• Capture authentic photography and video that highlight student experiences, campus life, recruitment events and Enrollment Management programs.
• Develop interview questions, coordinate student participants and guide contributors so content remains focused on the intended audience and campaign purpose.
• Write accurate, engaging captions and calls to action that align with the University voice, accessibility expectations and campaign goals.
• Research emerging social media formats and trends, then recommend responsible ways to adapt them for Stanislaus State audiences.

Requirements

• Undergraduate students must be registered/enrolled in a minimum of six (6) Fall/Spring units.
• Must have received and accepted Financial Aid award for the current semester/year in which you are applying.

Preferred

• Demonstrates experience creating short-form digital content for Instagram, TikTok, YouTube Shorts or a similar platform through academic, student organization, freelance, professional or purpose-driven personal work.
• Basic proficiency filming and editing mobile-first video using CapCut, Adobe Premiere, Final Cut Pro, DaVinci Resolve, native platform tools or comparable software.
• Strong writing and copyediting skills, including the ability to produce clear captions and accurately communicate names, dates, links, instructions and campaign information.
• Demonstrates ability to organize multiple assignments, manage time effectively and meet established deadlines.
• Ability to work independently after receiving direction while proactively communicating progress, questions and potential barriers.
• Ability to receive constructive feedback, ask thoughtful clarifying questions, revise work and apply feedback to future assignments.
• Ability to exercise professionalism, discretion and sound judgment when creating content and representing Stanislaus State.
• Ability to follow established review and approval processes. Content may not be published without supervisor approval.
• Demonstrates digital storytelling ability through required submitted work samples.
• Experience supporting a coordinated digital campaign or maintaining a social media content calendar.