Digital Marketing Strategy Senior Manager

San Francisco, CA (Hybrid)

$113K/yr – $338K/yrSenior Level8+ years expFull time

Posted 23 hrs ago

Job Summary

Lead and own marketing strategy initiatives for client brands, guiding UX/creative execution, data-driven optimization, and practice growth through client advisory relationships.

Own strategic advisory relationships with clients
Drive multi-channel marketing strategy across web, CRM, media, and content

Job Description

Responsibilities

Developing and championing marketing strategies to grow our clients’ business
Leading teams of UX and creative resources in the execution of web experience design and integrated marketing plans to drive customer acquisition, conversion, and retention
Gathering and analyzing insights and data to determine the most valuable opportunities to improve design performance
Building trusted relationships with clients and colleagues, viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
Playing an integral role within the practice to create and expand practice offerings
Nurture and mentor junior talent to grow the Marketing Strategy practice

Requirements

Minimum of 8+ years of marketing planning experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy

Preferred

Experience with B2B tech companies
Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment
Strategic planning skills: strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processes
Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
Experience building out assets for client workshops and business development
Familiarity with how business goals influence digital KPIs
Familiar with digital marketing best practices
Demonstrated ability to work in a fast-paced dynamic environment with limited guidance

Benefits

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture

Accenture

3.8 Glassdoor

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation-led company serving clients in more than 120 countries. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.This LinkedIn company page is moderated. When engaging with Accenture, we encourage everyone to:- Use common courtesy and be respectful of others.- Create your own original content and avoid content that you know to be fraudulent.- Never repost someone else's copyrighted work, unless you have permission.- Never post personal, identifying, or confidential information.We reserve the right to delete comments or posts we deem to be:- Profane, obscene, inappropriate, offensive, abusive material.- Spam, repeated comments and commercial messages and personal advertisements.- Discriminatory or that contain hateful speech of any kind regarding age, gender, race, religion, nationality, sexual orientation, gender identity or disability.- Threats; personal attacks; abusive, defamatory, derogatory, or inflammatory language; or stalking or harassment of any individual, entity or organization.- False, inaccurate, libelous, or otherwise misleading in any way.

Founded in 1991

Dublin 2, County Dublin, IRL

648K employees (14,603 in marketing)

www.accenture.com

77% recommend to a friend

80% CEO approval