Responsibilities

• Drive Strategic Marketing and Market Positioning
• Serve as the primary liaison between Enterprise Marketing and Aetna Mental Wellbeing.
• Partner across product, clinical, growth, and executive leadership teams to develop and execute marketing strategies that support business priorities.
• Lead marketing plans for major initiatives, product launches, conferences, speaking engagements, and industry events.
• Ensure consistent messaging that differentiates Aetna Mental Wellbeing in a rapidly evolving marketplace.
• Advance Thought Leadership and Clinical Credibility
• Collaborate with clinical leaders, including the Medical Director and research partners, to develop and publish outcomes, insights, and research.
• Support submission of articles, abstracts, and studies to peer-reviewed journals and industry publications.
• Translate clinical evidence and outcomes data into compelling narratives that resonate with employers, consultants, health plans, and industry stakeholders.
• Elevate the organization's external thought leadership presence through speaking opportunities, conference content, and strategic partnerships.

Requirements

• 8+ years of experience in strategic marketing, product marketing, market enablement, or healthcare marketing.
• Experience developing B2B marketing strategies and campaigns.
• Demonstrated success partnering across multiple functions to influence strategy and execution.
• Exceptional written, verbal, and presentation communication skills.
• Experience creating executive-level sales, marketing, or thought leadership content.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Bachelors Degree in Marketing or related field

Preferred

• Healthcare, behavioral health, employee benefits, employer solutions, or health plan experience.
• Experience supporting peer-reviewed publications, outcomes research, or healthcare thought leadership initiatives.
• Knowledge of employer-sponsored benefits, Employee Assistance Programs, workforce well-being, or behavioral health solutions.
• Experience supporting sales enablement, commercialization, or go-to-market functions.
• Master's degree in Marketing, Business, Public Health, Communications, or a related field.

Benefits

• medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments .