Responsibilities

• Digital Strategy & Leadership
• Lead the development and execution of a multi-state digital marketing strategy focused on lead generation and growth
• Align marketing initiatives with business objectives, including client acquisition and caregiver recruitment
• Establish and track KPIs, ensuring accountability for performance across all digital channels
• Partner with leadership to drive strategic planning and continuous optimization
• Collaboration & Team Management
• Manage and mentor one direct report while providing guidance to local marketing contributors across five states
• Act as the central point of coordination for all digital marketing efforts across locations
• Collaborate with branch teams to gather localized content (photos, testimonials, community initiatives)
• Ensure brand consistency while allowing for localized market customization
• Social Media & Lead Generation
• Own and elevate social media as a primary driver of lead generation and brand growth
• Develop and execute platform-specific strategies that convert engagement into inquiries and qualified leads
• Oversee content strategy and campaign planning across platforms (Facebook, Instagram, LinkedIn, etc.)
• Lead paid and organic social initiatives, optimizing for cost per lead, conversion rates, and overall ROI
• Ensure all social efforts are aligned with conversion funnels, including landing pages and calls-to-action
• Brand Presence & Multi-Market Collaboration
• Ensure a consistent and compelling brand presence across all digital channels and markets
• Collaborate with teams across multiple states to source localized content and market insights
• Balance brand consistency with localized relevance to maximize engagement and performance