Digital Marketing Strategy Manager (Home Care/ Home Health) at Personal Touch Home Care | North New Hyde Park, NY | $110K/yr – $125K/yr

Personal Touch Home Care

Digital Marketing Strategy Manager (Home Care/ Home Health)

North New Hyde Park, NY (On-site)

$110K/yr – $125K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-state digital strategy for lead gen and growth, aligning initiatives with business aims and driving conversion via social, content and brand localization.

Own cross-state digital marketing strategy with KPI tracking and performance accountability.
Lead social lead-gen programs across platforms, content planning, and conversion optimization.
Coordinate with branch teams for localized content and market insights while maintaining brand consistency.

Job Description

Digital Strategy & Leadership
Lead the development and execution of a multi-state digital marketing strategy focused on lead generation and growth
Align marketing initiatives with business objectives, including client acquisition and caregiver recruitment
Establish and track KPIs, ensuring accountability for performance across all digital channels
Partner with leadership to drive strategic planning and continuous optimization
Collaboration & Team Management
Manage and mentor one direct report while providing guidance to local marketing contributors across five states
Act as the central point of coordination for all digital marketing efforts across locations
Collaborate with branch teams to gather localized content (photos, testimonials, community initiatives)
Ensure brand consistency while allowing for localized market customization

Social Media & Lead Generation
Own and elevate social media as a primary driver of lead generation and brand growth
Develop and execute platform-specific strategies that convert engagement into inquiries and qualified leads
Oversee content strategy and campaign planning across platforms (Facebook, Instagram, LinkedIn, etc.)
Lead paid and organic social initiatives, optimizing for cost per lead, conversion rates, and overall ROI
Ensure all social efforts are aligned with conversion funnels, including landing pages and calls-to-action

Brand Presence & Multi-Market Collaboration
Ensure a consistent and compelling brand presence across all digital channels and markets
Collaborate with teams across multiple states to source localized content and market insights
Balance brand consistency with localized relevance to maximize engagement and performance

Requirements
A college degree in Marketing, Digital Marketing, Communications, Business Administration, Public Relations, Health Communication or a related field.
5+ years of digital marketing experience, with a strong mix of strategy and execution.
Proven success using social media to drive lead generation (organic and paid).
Experience managing multi-location or multi-state marketing initiatives.
Strong understanding of conversion funnels, campaign optimization, and digital analytics.
Experience collaborating cross-functionally and influencing without direct authority.
Prior experience managing or mentoring team members preferred.

Nice to Have
Expertise in social media platforms (Facebook, Instagram, LinkedIn) with a proven track record of generating qualified leads.
Experience in home care, healthcare, or other regulated service industries.
Familiarity with HIPAA-compliant marketing practices.
Experience with WordPress or similar CMS platforms.
Experience with CRM systems (e.g., Salesforce, HubSpot).
Knowledge of local SEO and multi-location marketing strategies.
Familiarity with AI tools for marketing (ChatGPT, SEMrush, etc.).

Benefits
Employee Recognition Programs: We acknowledge and celebrate your contributions.
Comprehensive Health Benefits: We offer an inclusive package with Medical, Dental, Vision, Accident, and Long-Term Disability Coverage to ensure access to quality medical care while promoting overall wellness.
Generous Paid Time Off: We provide generous paid time off to ensure you can recharge and return to work refreshed, leading to greater productivity and job satisfaction. We support a healthy work-life balance.
Retirement Benefits: We offer a 401k plan to secure your financial future and help you save for retirement.
Life Insurance: We offer company paid life insurance providing peace of mind and financial protection for you and your loved ones.
Opportunities for Professional Growth and Development: Empowering you to thrive and grow.
Employee Assistance Program: Supporting the well-being of you and your family.
Perks Program: Exclusive deals and offers on products, services, and experiences you need and love.

Personal Touch Home Care

PERSONAL-TOUCH HOME CARE, began operations in 1974 and since then has grown into a national company. Each office is licensed by the State in which it operates and most of the offices are certified as home health agencies offering Medicare services. We provide skilled nursing, physical, occupational and speech therapy, medical social work, and home health aides and companions. In addition to these traditional home health services, Personal-Touch has developed specialty programs, including mental health, pediatrics, maternal/child, hospice, rehabilitation, dialysis, infusion, and others.No matter how much the company has grown, we never forget the first word of our name?. PERSONAL. Everyone is devoted to providing the best possible care in the comfort of the patient's home. Our services are available 24 hours a day, seven days a week. We work with the patient, the family, and the physician to map out an individualized, comprehensive home care plan, which meets the social, emotional, and physical needs of the patient. We have wonderful, devoted employees who are ready to serve you and make you feel good again.

Founded in 1974

New Hyde Park, New York, USA

1.5K employees

www.pthomecare.com