Digital Marketing Strategist

Columbia, MO (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 21 hrs ago

Job Summary

Own and lead the end-to-end digital sales and campaigns for client growth, shaping strategies, optimizing performance weekly, and collaborating with sales and leadership to expand the digital department.

Own digital sales strategy, campaign management, and client partnerships
Lead cross-functional efforts with sales and leadership to grow the digital department

Job Description

Responsibilities

B2B digital sales-current and new accounts
Management of both large and small digital campaigns including SEM, Display, Video, Remarketing and Connected TV
Join sales team on client meetings to help close digital accounts
Ownership of digital marketing strategies to hit client goals
Development of digital strategies with internal team to hit revenue goals
Monitor and adjust digital campaigns weekly to achieve client goals
Work with leadership team to innovate and grow the digital department
Meet with sales staff regularly to provide support and feedback on digital platforms
Conduct monthly meetings with current digital clients to review analytics and pacing to client goals and objectives
Execute digital training for sales management, account executives and other team members

Requirements

2 years working in digital marketing or equivalent experience
Google Ads Search Certification
Google Analytics Individual Qualification (familiarity with GA4 preferred)
Understanding of digital marketing metrics and experience analyzing digital marketing performance
Experience managing Google Ads search campaigns
Working knowledge of Google Analytics
Working knowledge of targeted display, video (YouTube) and streaming TV advertising.
Working knowledge of new digital media capabilities.
Effective relationship building, customer service, communication and negotiation skills
College degree preferred

Zimmer Communications

What began as an elite group of radio stations has advanced to a team that’s as unique as your business. Whether it's on air, print or digital advertising, we create solutions that will best fit your business. Our professional strategists are website developers, writers and marketers that create all-inclusive marketing and advertising campaigns to build brand loyalty, drive revenue and radically revolutionize your business. We believe the product is sacred and the customer is king, and we're relentlessly dedicated to assisting our clients with an unrivaled quality of work.Interested in learning more about Marketing, Advertising, Digital Marketing, Social Media, Leadership? Subscribe to our blog! http://hubs.ly/H01l1YR0

Founded in 1956

Columbia, Missouri, USA

149 employees

www.zimmercommunications.com